All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

Oregon Days

The massive stone headlands guard the cove from the wide expanse of the Pacific Ocean. Winds from the north or south can destroy any chance of good surfing, so finding shelter like this is special. We follow the meandering path down through the forest of Western Red Cedar, Hemlock and Sitka Spruce. A skinny creek runs alongside our course nourishing the roots of these massive trees. When full with rain it will carry worn pebbles to the beach before losing itself to the sand and sea.

The trail ends at a high bluff. The water is deep blue, and the waves are good. It doesn’t take us long to pick a spot where the cove best captures the subtle bend and refraction of swell.

Will positions a pin tail he shaped into the pitch of a fun right. On his feet in an instant, he grabs the rail, tucks, and leans on a Greenough fin to drive in front of the pocket. I hoot as he follows the curvature of the sea floor beyond my sight. Bobbing in the cool water, the skin of a wetsuit insulates my body. A breeze blows offshore bringing the warmth of land and smell of the forest.

My oldest son is there. I’ve fretted over him for years, but now I don’t need to apply such a careful eye. Will’s partner, Andrea, points. I turn to see him riding a fun left. He manages the speed and spontaneity well. Quality time spent in lower latitudes helps make the moment.

That night Andrea makes Manhattans, and we talk of surfing in her home country of Peru. We make indefinite plans. Will and my wife, Julia, grill leeks and meat. Our two boys poke the fire. That night we lay on the cool sand of the beach. The stars are at our fingertips. Aliens may have landed, but we were in our tents by then.

The next day we arrive late to a different beach. A towering dune of sand 250 feet high morphs into a stone promontory. Prehistoric waves broke at its base. A lone haystack stands guard further out. Grey whales breach and blow. The surf is good. It is the smell of sunscreen again; surf wax; and neoprene. A hint of breeze. We paddle out. Chances appear on the horizon and attempts are made. But a more determined wind deteriorates the conditions. The union is over.

We will try again tomorrow.

Seattle to San Diego

It was a quick trip from Seattle to San Diego to catch some fun surf pushing southwest off of Hurricane Marie. I was little apprehensive to fly on a plane for the first time since COVID-19, but a recent tour of SeaTac made me feel better about it. Kudos to Alaska Airlines for only charging $30 one-way for a surfboard.

I met two friends who I grew up with in Charleston, one who lived 3 doors down from me on the same block. The special fact that three southerners were converging from our homes in Los Angeles, Encinitas and Seattle for 5 days of consistent California surf was not lost on any of us. We had a blast.

As I’ve moved into my 40s, the 6’8 Crowd Killer by Lost has become my go-to travel surfboard for variable conditions whether paddling into deeper or steeper waves or battling offshore winds. Plenty of foam while still maneuverable and dynamic. I also highly recommend these travel bags by Wave Tribe for being durable, protective and sustainably made.

Packed light for the plane so no professional photos this time. Oh well, more time for surfing…

Tahoma (Mount Rainier) National Park

For anyone who lives in the greater Seattle region, Mount Rainier (or maybe it is time for Tahoma National Park?) is a spectacle to behold. “She’s out” is a common refrain from Seattle/Tacoma residents when the weather is nice. The mountain dominates the horizon, and while majestic, poses a significant risk to an ever increasing population.

Considered a dormant active volcano, it is believed to have erupted as recently as the late 1800s. The mountain averages 30 small earthquakes per year, and there is geothermal activity around the crater that will rid its rim of snow not long after a snowstorm. More incredible are the mind boggling sizes of past mudflows that have raced down her flanks at speeds of 50mph and as high as almost 500 feet. Ancient forests have been found buried deep below the surface. And these flows have made it all the way to Puget Sound.

Glacial activity on Rainier continues to sculpt the landscape – and swallow the occasional climber. There are a total of 25 glaciers on the mountains, and the volume of snow and glacier ice is equivalent to that of all the other Cascade Range volcanoes combined. You could fill T-Mobile Park stadium in Seattle 2600 times.

Emmons Glacier is on the northeast flank of Mount Rainier, in Washington. At 4.3 sq mi, it has the largest surface area of any glacier in the contiguous United States. Photo by Robert Payne

Take the time to learn more about the impressive geology that has shaped greater Seattle and this mountain into what it is today. It will make you feel small and insignificant, but you will be a better person for it.

While Rainier continues to stew in her own juices and whisper to the underworld for direction on her next great show, we get to explore her flanks and marvel at the sheer magnitude of this 14,411 foot peak that rises some 3 miles above greater Seattle.

Photo by Robert Payne
Photo by Robert Payne

See you out there…

Mountains to Sea

Despite the limitations brought on by Covid-19, there is still been room to breath here in the Pacific Northwest. Time to slip and slide up a snowy trail in the Cascades as vegetation begins to emerge from the melt. A chance to paddle out and surf in the powerful and cold currents of the Pacific. As a father, there is little time to setup an epic photo, but my 10-stop filter comes in handy when I can’t wait around for the perfect shot.

Northern Cascades
Oregon Coast