Well, that’s a wrap on ski season. It was an odd one, and I’ve seen my fair share of strange weather shifts across the Cascades, Rocky Mountains, Sierra Nevada, and Wasatch. Warmer temperatures plagued ski areas across the region, resulting in rain. When it did snow, we dealt with power outages, landslides, avalanches, and tree falls that blocked roads.
Washington state and the greater Seattle region did not bank the snow needed at higher elevations, and we will see the ramifications as summer comes into view. El Niño is adding uncertainty, but it looks like conditions will be dry and fire prone. Lower river levels in the fall will have a cascading effect on salmon and, in turn, on orcas.
Nevertheless, Seattle has been in full bloom, and the longer days and beautiful weather are calling for other forms of recreation, even if we know there is always a good chance of May showers, June gloom, or whatever else the Pacific Northwest has up its sleeve. See you out there.
Great to be back in London and the U.K for the Farnborough International Airshow. We had a great delegation of public and private partners including Lieutenant Governor Heck, representatives of the Washington State Department of Commerce, Head of the UK Government Office in Seattle, Alaska Airlines, Boeing, ZeroAvia, and regional economic development partners.
After a welcoming reception at the The Shard and the National History Museum, our team engaged in one-on-one meetings with 15 international aerospace companies where we actively promoted the Greater Seattle region as a leading hub for aerospace, clean energy, and advanced manufacturing, with a strong emphasis on sustainable solutions.
Following Farnborough, a smaller delegation of Washington State representatives ventured to northwest England and Chester to further co-operation on trade, innovation and clean energy. Founded as a Roman fortress in the 1st century A.D., Chester is a charming city that also serves as a nexus to world-class aerospace innovation.
The first day began at Electroimpact, which is an aerospace automation company with an exceptional concentration of engineers working on a wide range of projects include complete automation assembly systems for commercial aircraft wings, riveting machines and tools for wing panel and fuselage assembly, advanced fiber placement machines, robotic assembly systems, and spacecraft handling equipment.
The group proceeded just up the road to Broughton and the Airbus factory where the majority of its commercia aircraft wings are made. Adjacent to Airbus, the group also had the opportunity to tour the Advance Manufacturing Research Center (AMRC) that specializes in carrying out world-leading research into advanced machining, manufacturing and materials for aerospace and other high-value manufacturing sectors.
The day concluded with a roundtable discussion at HyNet Northwest where the group learned more about the UK’s ambitious plans for industrial decarbonization and hydrogen production.
A special thanks to the head of the UK Government Office in Seattle, Robin Twyman, Lord Mayor Razia Daniels, Cheshire West and Chester Council, and so many others for hosting the delegation. Everyone was exceedingly warm and welcoming.
Anyone who has gone through the process of developing a brand position that encapsulates the unique values and spirit of a company or themselves knows it’s not easy, especially in a crowded and competitive marketplace. Even more so for a region that does not like to be defined or put in a box. That is why I like to think of Uncommon Thinkers Welcome, my latest brand development project, as more of an invitation than a label.
It has definitely been a journey moving through the various phases of stakeholder engagement – regional, domestic and international research – brand development and trademark – and final production. GeekWire does a great job of laying it out in this article, and I really appreciate their partnership in helping me launch the brand out in the world.
There are a lot of fun but smart elements to the campaign.
I worked with each of these partners to provide social guidance and assets to amplify the launch. Of course, there were multiple channels involved to launch the campaign:
It has been an honor to work with so many amazing companies and partners to breathe life into this. I worked with more than 22 companies and partners to pull this off, including a 4-day video and photo shoot across Snohomish, King and Pierce County.
A nice little jaunt from Seattle across the border to Canada and up through the Fraser Valley to Harrison Hot Springs. Feels a little bit like a throw back to the 1920s, but the pools are varied in temperature and relaxing, and there are plenty of lodging and food options.
The Village of Harrison Hot Springs has been a small resort community since 1886 when the opening of the Canadian Pacific Railway brought the lakeside springs within a short carriage ride of the transcontinental mainline. In its first promotion as a resort it was known as St. Alice’s Well, although Europeans had discovered it (not new to indigenous communities) decades earlier when a party of goldfield-bound travelers on Harrison Lake capsized into what they thought was their doom, only to discover the lake at that spot was not freezing, but warm.
Starting in November, over 35,000 eagles will pass through the lower Fraser Valley until February, with thousands of the birds accumulating on Harrison River daily to feast on spawning salmon. White Trumpeter Swans also winter in the valley.
The Chuckanut Mountains, or Chuckanuts, are located on the northern Washington state coast of the Salish Sea, just south of Bellingham, Washington. Being a part of the Cascade Range, they are the only place where the Cascades come west down to meet the sea.
About this same time, the ice would have been 3x the height of the Space Needle in downtown Seattle.
The intersection of business and lifestyle. Robert Payne | Seattle, Washington
