All posts by Robert Payne
IEDC Award for New Media
Growing the life science industry in Georgia has been one of the economic development endeavors I have been working on in recent time. After extensive research and planning, a multi-channel marketing campaign was launched that targets very specific sectors within the life science industry:
- Cold Chain
- Fill Finish
- Hematology and Immunology
- HIT
- Medical Devices
The usual suspects of digital marketing, print advertising, events and tradeshows and public relations were employed to generate new leads.
I also utilized social media in the form of a Health IQ quiz that was designed to be fun, informative and interactive. It generated some great results and figured it was worth submitting for the International Economic Development Awards. I am pleased to say that the campaign was awarded Gold in the category of New Media in a population greater than 500,000.
You can learn more about the life science campaign by visiting Georgia.org/LifeSciences.
Thanksgiving in Charleston
Fall light in the woods
Camouflaged patience
Leaves crackle in anticipation
Rain on the coast
Wetsuit feels like armor
Grey waves carry ageless friends to shore
Wood smoke on my sweater
Oyster shells lay empty on the table
Blue crabs whistle in the boil
Food and family laugh in story
Thankful to be together
Charleston stretches out the front door
Photography
Despite being a father and a working professional, I still enjoy playing around with photography when I can.
I took a recent course at Piedmont Park focused on lighting. Plenty of factors to consider, much of it requiring more gear than I care to sport around. But if you want to expand your knowledge and live in and around Atlanta, check out Mike Moreland. He brings the models and the gear, and you’ll certainly learn a few tricks. The true art though – in my humble opinion – is directing the model in the context of the scene.
Yes, I got these:
But I actually like this one – no light and off the cuff.
I can’t pretend to know for sure, but for me it encapsulates what I think many black men, especially in Ferguson, feel about the world around them. Want to get a greater appreciation? Hit the new Center for Civil and Human Rights in downtown Atlanta. We’ve come a long way, but there is still work to be done.
Animated Video
Small Business Animation Video from Robert Payne on Vimeo.
Another video under my belt. This time it is an animated video featuring two small business owners who need a little help.
