All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

Video Awards

I’ve produced and directed a number of videos in the past year. It is always rewarding when hard work pays off in the form of a satisfied company and/or client. It is even more satisfying when there is an award attached to the project.

Silver Telly

Global Trade Video: Silver Telly (2013) from Robert Payne on Vimeo.

silver_tellyThis video required 3 separate shoots, scripting and infographic animation. The end result is a compelling story about diversifying risk and increasing profits through international trade. It is told from the perspective of the business owners. Blue Marble media shot and edited the piece.

Gold Hermes

Economic Development Video: Gold Hermes (2013) from Robert Payne on Vimeo.

Gold_HermesThis video is a culmination of interviews I conducted over the course of almost a year with many different brands in various industry sectors. It has been condensed down into a 2+ minute piece to convey Georgia’s economic development landscape. Blue Marble media shot and edited the piece.

I hope you enjoy watching them!

Last Song

 

Hummingbird

As a boy I had the distinct pleasure of accompanying a local ornithologist on bird banding adventures where we would string fine nets across the marshes and forests of Charleston, SC. Sometimes a Grosbeak or a Sharpshin would punish my hands as I tried to free them, but it was always worth it to hold them for an instance, band and weigh their fragile bodies, and hope to see them and their brethren the next year.

Now as an adult and living in the big city of Atlanta, I wake up every morning to the intricate songs of birds that I can’t believe are able to navigate the incessant dangers of the modern world.

I cringe when I hear stories of southern hunters taking out hawks and owls because they prey on their precious quail and doves. Or watching a not-so-innocent house cat scope out my bird feeders.

Reading this article on migrating birds was the equivalent of waking up on one future morning and the air being filled with nothing but silence.

Brooklyn

Red_Hook

Red_Hook_3Quick trip to New York for a visit with friends.

I would be remiss without a trip to the MOMA in Manhattan, but it was nice to spend a little more time in Brooklyn checking out Carroll Gardens, Cobble Hill and Park Slope. Watching Beck perform “Billy Jean” at Prospect Park was also a nice addition.

Brooklyn is blowing up…along with the real estate. But such a cool and eclectic mix of people and places. The fact that Jay Z launched his new album in a warehouse in Red Hook should tell you something.

Check out Hibino for some awesome sushi, and momofuku’s Milk Bar for an amazing espresso shake.

Red_Hook_Windows Red_Hook_Sub

Feel free to click any of the images for a larger view.