All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

Media Evolution

Produced a new video recently. I know it is a little corporate but that is how it needed to roll. When I was writing the script, the main challenge was condensing 18 years of company history in to roughly 3 minutes. Of course, I got lost in Neo Sounds trying to find the right mood. There are folks out there who can appreciate what I am saying.

Interior Design

Recently, my company moved office spaces to accommodate the growth we are experiencing. I’ve had the pleasure of working on improving the interior design of the new space from a somewhat stale corporate environment to one that is more inspiring. I’m still not done but progress has been made.

Here are a few shots from my mobile:

Lobby_web

For the lobby, there was the chance to combine steel and vinyl to extend the design across several glass windows. I found an architectural sign company in Miami, Florida that was able to bring the design to reality. It is way more powerful in person.

For some of the larger walls it was important to find a solution that was both cost-effective and creative. Hiring a painter was a consideration, but in the end I went with this murals company.

Training_Room_web

This is a 20 x 8ft wall making up a total of 5 individual panels made of vinyl with a sticky back. It took 3 people approximately 2+ hours to hang it. I ordered them slightly larger to compensate for uneven ceiling heights, etc and then trimmed it to fit.

Meeting_Room_web

This is a 12 x 8ft space where I chose an image that harks back to the early days of publishing. There is another one in orange next to this room. My mobile doesn’t do the image justice, but it really adds depth and interest to the space as you consider how far news and media production have come. I found the images on the Library of Congress website where they were free for usage. Obviously a touch of Photoshopping was added.

conferenceRoom

This panel resides in the conference room on the other side of the lobby above and is 8 x 6ft. The hexagon treatment connects with the same vinyl exterior on the windows facing the other side. Reference to the past and focus on the future is encapsulated in the “Media Evolution” statement, which I am weaving into other aspects of my marketing initiatives in 2012.

Now to roll this same approach across both our Maryland and Denmark offices. Whew!

Content Management Systems

Present

CMS_Infograph_Web

This past week I have been working on how to best convey the features and functionality of our digital publishing capabilities.

The above infographic is one piece of the puzzle.

In took me back to my days at an interactive marketing agency where I was often working on the same type of product marketing for content management systems.

In fact, as I was thinking about the best way to graphically construct an infographic, I Googled, "content management system" to see what kind of inspiration I could find. There in the first few search results was one I worked on more than 5 years ago. Got to love the time and relevance that search engine optimization (SEO) provides.

Pastinfo_wheel

 

I think the evolution is pretty apparent.

God Jul og Godt Nytår (Merry Christmas and Happy New Year)

slide-sg

You can click here or the above graphic to view this year’s holiday message. The Flash file does not have the supporting CSS and HTML that was originally used, but you’ll get the idea. My goal was to make it global in appeal and feature a broad range of clients that represent several different nationalities.

I can’t believe it has already been a year since I distributed the last holiday message to our database. Notable is the fact that during this time I have worked hard to increase our database by more than 75% with qualified leads, prospect and customers.

This increase has made an impact. Our bookings this year increased by more than 20%. Several of these customers represent some of the larger media brands in North America such as Digital First Media; others constitute niche publications like the American Medical News.

Another one that hits especially close to home is the Evening Post Publishing which owns the Post & Courier, a newspaper I delivered on my bike as a child and have read either in print, online or on my tablet for most of my life. It’s a small world.

My work has taken me numerous places and exposed me to many new things. There is no doubt that 2012 will be an interesting year.

Carveboarding

Carveboarding

Yes, officer, as a matter of fact I was speeding, careening, wobbling, and basically flailing for every single turn down the Blue Ridge Parkway – at midnight – under a full moon – trying carveboarding for the first time.

It may look easy; it may not even seem that fast to you. But I’ll promise you this: it’s harder than it looks.

And fun!