Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences.
• I’ve exceeded benchmarks time and again across programmatic and social media buys.
• Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com.
• Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years.
• Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C.
Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production.
My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place.
Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry.
I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University.
Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.
Back in Seattle after a very productive mission to Madrid and León as part of INCIBE – Instituto Nacional de Ciberseguridad’s International Information Security Meeting (ENISE), a benchmark international event in Spain for the #cybersecurity industry.
Thank you to The Honorary Consul of Spain and Iñigo Esteban of Pacific Northwest Advisors for their tremendous support in leading a seamless multi-day and multi-city event that brought together an excellent combination of experts and influencers for productive meetings and partnerships.
Our delegation consisted of representatives from Bayer, Coalfire, Cloud Security Alliance, Embedded-Knowledge, Inc., Greater Seattle Partners, Microsoft, Tiro Security, University of Washington Tacoma, and Washington State Department of Commerce.
We had the privilege of meeting the Mayor of Leon – president of the local business association, ALETIC Asociación Leonesa de empresas TIC – director general of Incibe, Felix Barrio Juarez – the SCAYLE supercomputer at the Universidad de León – global cybersecurity companies – and more.
Great to engage many new friends in Spain and beyond.
Great to be back in London and the U.K for the Farnborough International Airshow. We had a great delegation of public and private partners including Lieutenant Governor Heck, representatives of the Washington State Department of Commerce, Head of the UK Government Office in Seattle, Alaska Airlines, Boeing, ZeroAvia, and regional economic development partners.
After a welcoming reception at the The Shard and the National History Museum, our team engaged in one-on-one meetings with 15 international aerospace companies where we actively promoted the Greater Seattle region as a leading hub for aerospace, clean energy, and advanced manufacturing, with a strong emphasis on sustainable solutions.
Following Farnborough, a smaller delegation of Washington State representatives ventured to northwest England and Chester to further co-operation on trade, innovation and clean energy. Founded as a Roman fortress in the 1st century A.D., Chester is a charming city that also serves as a nexus to world-class aerospace innovation.
The first day began at Electroimpact, which is an aerospace automation company with an exceptional concentration of engineers working on a wide range of projects include complete automation assembly systems for commercial aircraft wings, riveting machines and tools for wing panel and fuselage assembly, advanced fiber placement machines, robotic assembly systems, and spacecraft handling equipment.
The group proceeded just up the road to Broughton and the Airbus factory where the majority of its commercia aircraft wings are made. Adjacent to Airbus, the group also had the opportunity to tour the Advance Manufacturing Research Center (AMRC) that specializes in carrying out world-leading research into advanced machining, manufacturing and materials for aerospace and other high-value manufacturing sectors.
The day concluded with a roundtable discussion at HyNet Northwest where the group learned more about the UK’s ambitious plans for industrial decarbonization and hydrogen production.
A special thanks to the head of the UK Government Office in Seattle, Robin Twyman, Lord Mayor Razia Daniels, Cheshire West and Chester Council, and so many others for hosting the delegation. Everyone was exceedingly warm and welcoming.
It was back to the SelectUSA Summit and Washington, DC to engage international companies from around the world that are interested in expanding to the United States. I was there to represent Greater Seattle and continue the global conversations started as part of our SelectUSA Seattle Spinoff held each year before the main Summit.
It was a nice treat meeting the British Ambassador to the U.S., Karen Pierce at her residence on Embassy Row, as well as many friends with U.S. Commercial Service and Department of Commerce.
Enjoyed returning to the Bio International Convention in San Diego, but in this case, representing Seattle as opposed to my past life building the state of Georgia’s life science industry. It was great to run into old colleagues, spend time with the president of Life Science Washington, as well as friends from Poland that were just in Seattle on an economic development mission.
Admiral William McRaven, retired four-star admiral in the U.S. Navy spoke about leadership, global events, and the national security importance of biotechnology. And Viola Davis, an award-winning actress and author shared her story about being a loving and caring person in the face of adversity in a conversation with Brooke Baldwin.
Key subjects were definitely around the convergence of artificial intelligence and biotech, and Seattle is playing a leadership role in the development of new drugs, identifying new proteins at a quicker rate, and data analytics. Frankly, the cells in our bodies have become like applications on our phones, and we will continue to dive deeper into the precise activation or repression of genes.
Bio always puts on an amazing welcome reception, as well as a fun street party in the Gaslamp quarter.
