All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

Still Snowing

I don’t know if it is global warming, or simply the fact that the Tahoe region is one of the most climactically diverse areas in the United States. Either way, it is one of the major reasons why I moved here almost ten years ago. I mean, where else can you bike, kayak and ski almost year round?

I am not especially proud of this video, but I don’t know what else to do with it except post it up as a reminder of the last powder day of the season. What it does show is that there can be fun skiing in Lake Tahoe even in late April. It has been one of the weakest winters in quite some time, but at least it was kind enough to provide one more excuse to slap on the fat skis and make some powder turns.

My Mom: She’s a Cool Kat

My mom, Kat Hastie just recently returned from a 3 week trip to Africa where she explored more than a half-dozen national parks, as well as a side excursion to Zanzibar. She captured countless photographs, but I cherry picked just a few to show here.

I am most proud of her because she did it by herself. My stepfather was not particularly interested in going to Africa, but she did not let that stop her and went anyway. I know she is glad that she did.

She is racking up the miles. Recent trips also include, China, France, and Argentina. I wonder where she will go next? Maybe I can coerce her into coming to visit me in Reno with plans of shooting clays, attending the rodeo, and hiking around Lake Tahoe. That is exactly what we did the last time she was here, and she absolutely humiliated me on the trap shooting range. Any other guys out there who’s mother is a better shot than you?

While she certainly seems to have some photographic skills, her primary creative outlet is painting. You can check out some of her artwork if you are so inclined by visiting her website at http://kathastie.com/

Reno-Tahoe YPN Launch Party

Here is some video I put together of the Reno-Tahoe Young Professional Network (YPN) Launch Party, which was held at 210 North in downtown Reno, Nevada on Thursday, April 5th.

There were more than 500 people in attendance, and the event featured flame throwers, dancers, and a fashion show.

It was a lot of fun, and I met numerous new people that I hope to get to know better.

There is undoubtedly a fantastic renaissance going on in Reno.

Mount Tallac, Lake Tahoe

It is indeed a strange ski season here in Lake Tahoe. We have received less than average snowfall this year, and in many locations around the Sierra Mountains it looks as if it should be late May or even June. Nevertheless, this past weekend I ventured over to the West Shore of Lake Tahoe with a childhood friend of mine to enjoy what is left.

Simons Young and I grew up in Charleston, South Carolina together, and he now works and lives in San Francisco. He came up to Reno-Tahoe to join me in some spring ski exploits before the snow effectively and completely turns to its liquid state.

Tallac is a classic backcountry ski trip and quite a journey from its lake-level elevation of 6,300 feet to its top at 10,000 feet. The physical exertion is well worth the effort, and the end result produces both beautiful views of Lake Tahoe, and some exciting skiing down some excellent terrain.

I’ll leave it to the video to give you the rest of the details.

Giant Gap, North Fork of the American

Countless travelers zooming up and down Highway I-80 between Colfax and Truckee, California would never know of the beauty that lies just beyond their vision. Just over the eastern crest resides Giant Gap, a canyon of immense depth and beauty.

Because of the continuous nature of the river, and the fact that it is quite difficult to get out of your kayak, I was able to capture limited footage of the run. Nevertheless, I hope you at least get a taste of this California classic.

Giant Gap is an upper stretch of the North Fork of the American, which is formulated by the snow melt of the High Sierras surrounding the Lake Tahoe Basin. Primarily fueled by the Granite Chief Wilderness area, Giant Gap offers crystal clear water, an abundance of rapids, and spectacular scenery.

The Gap itself is framed by vertical cliffs that would be almost impossible to climb out of if attempted; therefore, it is wise to be prepared. You should expect to run several class IV-V rapids over the course of 14.5 miles. 

To access the river you must carry or drag your boat 1.5 miles down the Euchre Bar Trail. Once headed downstream, it is not long before you are encountering rapids that continue for several miles before relenting.

The ones of most note are Nutcracker, Locomotive, and Dominator.

Nutcracker is to be approached in the center of the river right channel with a slight left-hand angle. Drive hard through the first hole and expect to immediately punch another head on. 

Locomotive is to be run on far river right, but should not be attempted at all at flows higher than 1200cfs. There is a difficult portage on the right that requires some 5.5 climbing and boat beleeing. At higher water you can get out of the river on a small rocky nook on the right, and then belee someone downstream as they walk through the water to the easiest point of ascent.

Dominatrix into Dominator can be run river left or right, but should be scouted no matter what. You will know you are approaching the rapid when the geology of the river begins to change to a lighter colored rock.

In between each of these Class V rapids are numerous class III-IV rapids that are also worthy of respect and careful negotiation.

For more information check out California Creeks, and for river levels visit Dreamflows.