All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.
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North Fork of the Feather

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On Sunday, I headed over to the North Fork of the Feather with some friends to take advantage of what is basically the last of any boatable flows until the rain and snow begin.

From Reno, we headed north on 395 to Hallelujah Junction and then took 70 west through Quincy to the Belden area. Be advised: we got pulled over for speeding on 395 because it is patrolled by aircraft. Needless to say, when we pulled off at the Junction, a patrolman was waiting.

The North Fork of the Feather is a roadside run that is the result of a deal that the American Whitewater organization negotiated with PG&E. The deal guarantees flows on the last weekend of each month, June – October from 10am-4pm. I have been a member of AW for quite some time, and if you are a whitewater enthusiast I recommend that you join and support them.

The run itself is class III-V with most of the difficulty crammed into about approximately a 1 mile stretch. Our group was able to run it 3 times because of the ease of access and the relatively short shuttle.

This season has been slim for me as far as kayaking; in fact, worst season on record since I started kayaking 10 years ago.  I bought a brand new Jefe in the spring and never had a chance to take it out because of extensive house projects. Aside from the Rogue last weekend, where I boated a Kingpin, I had not been paddling at all.

My maiden voyage in the Jefe had me excited. I had heard many good things about this creek boat, but had never experienced them myself. I had also been warned that there is a break in period, and some of my friends had actually swam because of its nuances.

Well, swim I did. One the second run, I got pushed up against a boulder, flipped, and could not roll the damn thing. I tried several times to no avail. Eventually, I pulled my skirt and swam the most difficult section of the river. I couldn’t believe it! I used to paddle this very exact run in a playboat. It’s amazing how fast someone like myself can quickly get out of shape and out of his element.

After my Jefe disappeared for a while behind a big house sized boulder, it eventually emerged fairly unscathed. My friends pulled it to the side of the river and, after catching my breathe, I continued on. In fact, I went back for a third run to cure any psychological hiccups.

On the same disastrous second run, we came upon a group that had  unfortunately experienced a vertical pin. Apparently, the paddler had to cut his kevlar skirt to get out. While the NF of the Feather is not remote or considered to be difficult class V, it has the ability to throw some surprises at the unexpected paddler.

There are numerous undercuts and sieves, and because of its ease of access and popularity there are significant possibilities for future incidents, injuries and even deaths. I hope that never happens.

Regardless, I am pleased with AW’s efforts, and it represents the opportunity to get on a fun fall run when little else is flowing.

Update: A recent post on boof.com details the pin, as well as provides some shocking pictures of the sieve that the paddler was stuck in. Check out these Flickr Photos –

http://www.flickr.com/photos/92776479@N00/
http://www.flickr.com/photos/77403227@N00/

Scary! 

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The Rogue River

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This past weekend I journeyed northward for a long overdue trip down the Rogue River. A Tahoe contingency combined with an Oregonian posse to fly fish and float the Wild & Scenic section that starts just down the road from Galice at Grave Creek. We were fortunate to have 3 days of sunny weather complemented by beautiful fall foliage and a flow of 1250 cfs. Much bourbon was consumed, an excessive amount of shit was talked, and few fish were caught.

The Rogue is one of those classic rivers in Oregon that I have frankly always put off because there is so much to paddle in California. It is not a challenging run in terms of difficult whitewater, but it is a wonderful experience for any river enthusiast because it is filled with impressive scenery, abundant wildlife, and rich history.

If I recollect correctly, there are basically three distinct canyons with the first and third containing the only noteworthy rapids of any distinction. The first one is Rainey Falls. It contains a rather stompy hole on river left, which can easily be avoided. The second is Blossom Bar, which is generally run on the left.

I was paddling a Dagger Kingpin, which allowed me the freedom to explore interesting lines in both of these rapids. The rest of the time I sought out any play I could find.

We saw several bald eagles and deer over the course of the trip, and I had a river otter paddle by me just a few feet away. On the first day, there was an abundant amount of salmon spawning up the river, and it was fantastic to watch them leap clear out of the water around almost every bend.

The second night we camped just down from the Rogue River Ranch. It is a neat place with an old museum and several other interesting structures that were sold to the Bureau of Land Management under the Wild and Scenic Act. You can read more about it here. Suffice to say, it contains over 8,000 years of history involving both Indians and white pioneers. You may feel like a discoverer making your way down the Rogue River corridor, but the fact is many people have come before you. The Rogue has been used as source of sustenance, travel, protection, mining, and recreation for a long time.

As one who appreciates the incredible force of rivers, I will not forget the black and white photograph inside the museum that showed the Rogue at a tremendous level back in 1964. We were a great distance above the natural banks of the river, say, 100ft or more; yet, a grainy photograph showed the river coursing over the very ground we were standing on. When nature decides to kick ass, get out of the way. 

The Rogue is another example of what proper resource management can accomplish. It could be buried under a dam project or polluted to the point of no return. Instead, it is a source of revenue for local outfitters and businesses, and it allows for visitors and locals alike to experience wilderness and history unabated in a unique and preserved wilderness setting.

We must continue to preserve our rich natural heritage.

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Snow in the Sierra

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This past week we received some snow, with much of it visibly sticking to the ground in the upper elevations around Lake Tahoe. Coupled with beautiful fall foliage and the smell of winter in the air, I am definitely getting the itch for some Sierra skiing.

This is a picture I took a couple of years ago doing some backcountry above Emerald Bay on the West Shore of Lake Tahoe. 

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Kauai & The Na Pali Coast

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Na-Pali-Coast

I am no slouch. I hike, run, bike, kayak, ski, and when I am idle, mentally pace about thinking about what I am going to do next. I say this because, despite all of my activities, backpacking the Na Pali Coast was a significant challenge of which I will not repeat.

Kauai is the northern most developed island in the Hawaiian chain. It is mountainous and beautiful and famous for its rugged landscape.

Hanalei and Haena are the two primary towns on the north side, and they are close to the trailhead for the Na Pali Coast. While they are my recommended places to stay, keep in mind that it does rain here more often. If you are the type that prefers golf, resorts, and sun bathing you might like the south side more.

For the trip, I was joined by my wife, Julia, my stepbrother, Winslow and his wife, Katharine. We were all in shape and confident that we could tackle the 11 mile hike, which would lead us to the desired campsite situated at the base of fluted cliffs, ribbons of waterfalls, and the type of tropical scenery that one dreams about.

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Traveling the Yucatan

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For many people the Yucatan represents Cancun, the Mayan Riviera, and Chichen-Itza. While each of these locations posses many positive attributes for the wayfarer, there are many other reasons to travel to the Yucatan. Most flights do culminate at Cancun, but there are also air services to Merida and Campeche on the Gulf side of the Peninsula if you prefer to start there.

As you approach the Cancun airport, the first striking characteristic is the relative flatness of the terrain. Thick vegetation commands the landscape in an even blanket that stretches in all directions. The only thing breaking the even green is a lonesome road or a foreboding electric tower appearing larger than it should be considering the surroundings.

The reason the Peninsula is so flat is because it is entirely composed of a limestone shelf jutting out into the Gulf of Mexico and the Caribbean Sea. The layers of limestone are composed of the life and death of compacted ancient coral reefs and sand, which serve as a metaphor for the multi-layered human history that chiseled its own existence into the surface of this even terrain starting more than 12,000 years ago.

Built on time, stone, and water, human habitation of the Yucatan has always relied on the geologic composition. At first glance, one would surmise that there is no fresh water available in this flat landscape. Surface lakes and rivers are practically nonexistent, for they lay predominately underground. The spongy limestone has been carved from underneath by the slow erosive properties of water and time, and it has created a vast network of cenotes (wells) and connecting rivers fed by rain and springs, which bring life. A trip to the Yucatan would not be complete without a visit to one of the countless cenotes that pock the landscape.

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