One of my favorite aspects of working for the state of Georgia is to travel and visit the businesses that make our economy hum. The entrepreneurial spirit and the sheer volume of activity is astonishing.
It was a true pleasure working with these 3 companies to tell their story about how they have been able to increase their exports through assistance from the International Trade Team. Their sincerity is obvious.
Happy watching!
Here is my latest video project. It took me months to gather testimonials from companies such as Porsche, General Motors, Panasonic and several others. But the end product is a short (1:45) and concise testimonial for Georgia’s exceptional business environment. Hope you enjoy!
I know apps like Layar and Junaio have been around for a while, but this is the first time I have actually employed the technology in a print ad.
QR codes have proliferated the ad space, and still have their place, but the amount of actual scans in the b-to-b realm is a little disappointing. Regardless, companies like Layar and Junaio are now offering QR code scanning as well but with more bells and whistles.
One thing I have found when it comes to prompting the Augmented Reality experience on your iPhone, Android or Tablet: the greater resolution and contrasting information in the image the better results you’ll get.
Download Layar and give the above a scan and let me know if it works!
This year we wanted to take a different approach with our holiday card and make it a little bit more interactive with a few calls to action. Of course, we were careful to keep it light and spirited without beating you over the head with a marketing message. We hope you like it.
I am pleased and proud to have participated in the creation of our department’s “Year in Review” which illustrates some of the teams’ accomplishments in fiscal year 2012.
Our designer did an amazing job!
If you know me and would like to have a better understanding of what I do on a day-to-day basis then check it out. You might also be amazed at how much is going on in the state of Georgia.