Category Archives: Professional

Choosing a Longboard: Interview with Legendary Surfer, Shaper, and “The Endless Summer” Star, Robert August

Any avid surfer would agree there is no such thing as having too many surfboards. Different lengths, widths, rails, tails, fin configurations, and composites are all factors that affect the way we ride and can be adjusted depending on the particular wave conditions. It doesn’t matter how big of a shredder you are, there are days when it is going to be small, mushy, or you simply want to mix it up a bit, and having a longboard in your quiver just makes sense.

But if you are like most surfers who don’t have a bottomless board budget, picking the right longboard can be a daunting decision.  To confuse matters, the surf shaping and manufacturing industry is highly competitive with many different options. You’ll find well-established outfits with deep rooted histories backed by brand names who have obtained legendary status, progressive companies with unique business models and environmental practices, and larger corporations that produce a multitude of models in factories overseas.  At the end of the day, you want to be stoked with your decision as you look forward to a long relationship with what could be considered to some surfers as another member of the family.

So how do you narrow it down?

Endless_SummerTo help clarify questions that I had (and I suspect you will as well) when it came to choosing your first longboard, I turned to an individual who undoubtedly has been and continues to be an enormous influence on the evolution and expansion of surfing, Robert August.

I still clearly remember seeing my first surf film, “The Endless Summer.” Even though I was only 12 years of age, I knew what I had witnessed was the embodiment of the stoke, awe, and allure of surfing that hooks us all for life. Watching Robert August and Mike Hynson explore the world in search of waves made my life feel small, but it opened my mind to the endless possibilities.

August has come a long way since then having worked on several other films, established his own line of surfboards, and benefited many important charities. In case you had any doubts, he is still tearing it up.

Robert Going Left

With over 50 years of surfing experience, let’s just say he knows a few things about buying a longboard.

Continue reading Choosing a Longboard: Interview with Legendary Surfer, Shaper, and “The Endless Summer” Star, Robert August

“Dear Subaru” Advertising Campaign

Dear_Subaru Carmichael Lynch put together a very bold and clever advertising campaign for Subaru, and it features a photograph that I took of my very own Subaru Outback after I ran it headlong into a boulder going 60 mph. I walked away relatively unscathed, but the car wasn’t so lucky.

This Subaru was 1 of 5 that I have thus far owned in my lifetime. The reasons why I walked away from the accident  has much to do with my predilection. When I bought my first one it was for the All-Wheel-Drive and good gas mileage. I would later discover other positive attributes, along with the company’s attention to manufacturing efficiencies and the environment.

With the “Dear Subaru” campaign, Subaru is counting on there being more people like me who have a story to tell. It doesn’t have to be an accident like mine, but anything that demonstrates  your affinity for driving their vehicles and the places they take you.

Carmichael Lynch and Subaru are pursuing a multi-channel marketing strategy with targeted ad buys in various publications, signage in dealerships, digital media, and I suspect some outdoor as well. The “Dear Subaru” imagery and messaging is all tailored to encourage conversation about the Subaru brand. People share their stories on the Web, but is so often the case conversations extend from online to offline as well as the reciprocal. It is a clever strategy, and I look forward to seeing how the campaign performs.

Money Dear_Subaru_Web

If you see one of the ads featuring my photo and story please tear it out, take a photo, or forwarded it to me online. I would appreciate it!

Survey: 10 Simple Questions for Facebook

Ah, it’s Monday. While enjoying my first cup of coffee, I thought I’d choose a WordPress plugin to play with and see what I could do with it. I stumbled across this WordPress Survey Tool and figured I’d use it to judge Facebook usage.

A note about WordPress survey tools: some are better than others, some take more time to use, some are compatible with older releases and not new ones. But sometimes it is just about getting a job accomplished, developing some insight, and moving on to the next item on your list. Either way, they’re free! I’ll let you know what I think of this one.

Answer to the best of your abilities, and if you have any other questions you would like to see added please comment on this post. I will share the results of the survey one month from today. Hope you have a good week!

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Fundraiser for Cycling & Arts Community June 23rd

TUESDAY, JUNE 23RD, DOORS AT 7PM, SCREENING AT 8PM

Downtown Reno: Nevadan Hotel, 3rd Floor Club Cal Neva (West side of Virginia Street)

Proceeds benefit Reno Bike Project and The Holland Project

Register Now

Veer

On the heels of National Bike Month, the Tour De Nez and the Reno Film Festival, Reno’s cycling culture gets a special pre-release screening of Veer. This award-winning, feature length documentary film explores America’s fast-growing bicycling culture by profiling five people whose lives are inextricably tied to bicycling and the bike-centric social groups they belong to. The film follows these characters over the course of a year, offering a behind-the-scenes look at their personal struggles and triumphs. 

Described as a “breakthrough documentary,” the film made its world premiere at the Victoria Film Festival earlier this summer and has won a Jury Award for Best Doc at the Calgary Film Festival, won Best Documentary at the Calgary Underground Film Festival, and was nominated for Best Documentary at the San Joaquin International Film Festival. Veer examines what it means to be part of a community, and how social movements are formed.

REGISTER NOW AND GET YOUR TICKETS

CHECK OUT THE FACEBOOK EVENT

FLICKR PICS AND GOODS

OFFICIAL PRESS RELEASE

TRAILER

Come out and support your local community cycling and arts organizations!

The event is a benefit fundraiser for the Reno Bike Project, a community bicycle shop and cycling advocacy organization, and the Holland Project, Reno’s non-profit youth-run arts, music and culture organization. Sponsors include Twelve Horses, Club Cal Neva, Chrome Bags, Jet Lites, and Silver Peak (“It’s only beer, and it’s only at Silver Peak Reno.”).

See you there!

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Reno-Tahoe Wordcamp a Big Success

Or so says the Reynolds School of Journalism. And we wholeheartedly agree. Coming on the heels of the Salt Lake City Wordcamp, we were pleased to be a part of another informative and inspiring gathering of the best and brightest WordPress designers and developers. If you missed it, well, there will most likely be another one soon. Until then, enjoy some of our CEO’s Flickr photos of the event, and read the School’s report in full below.

Reno-Tahoe Wordcamp a Big Success

April 27,2009

Matt Mullenweg, founding developer of WordPress and UNR student Colin Loretz, the driving force behind Reno-Tahoe Wordcamp. Photo by David LaPlante.

Matt Mullenweg, founding developer of WordPress and UNR student Colin Lorentz, the driving force behind Reno-Tahoe Wordcamp. Photo by David LaPlante.As Matt Mullenweg described how he came to develop the popular software WordPress, some of the 70-plus attendees in Saturday’s Reno-Tahoe Wordcamp twittered Matt’s geocities page, scrolled through his photo blog and checked out his demo sites on Automattic.

Mullenweg, who wrote the original code for WordPress and is still intimately connected with upgrading and expanding the capabilities of the original idea, previewed upcoming products that allow for multiple users and more social networking.

“We create things and we have no idea how people will use them,” he said. “It’s amazing to hear what people are doing with these tools.”

Saturday’s Wordcamp, sponsored by Twelve Horses and the Reynolds School of Journalism, featured a day-long series of speakers on using WordPress, developing a personal brand and understanding social media.

In his keynote address, Mullenweg described the history of WordPress and how much the process of open-source software development influenced his interest and direction.

In another popular session, David LaPlante, CEO of TwelveHorses, described an epiphany his company had as they watched site useage over the past few years. “People care about people,” he said. “Trust is the first thing we need to do business together. It comes with connecting with you as an individual.”

LaPlante emphasized his view that information is getting more personal, transparent and authentic. He noticed that on the sites they build, “about us” pages that feature personal insights about the individuals in the company attract a lot more page views.

RSJ alumna Annie Flanzraich asked LaPlante how to navigate the online emphasis on personal and transparent disclosure among journalists or bosses who don’t understand – or agree with — this kind of personal divulgence.

“The water is moving that way quickly,” LaPlante said. He described a disequilibrium in the marketplace as we move from one set of expectations to another. He pointed out the fastest growing demographic on Facebook is women over 55. “The stronger your brand, the more  you will connect with some and disconnect with others,” LaPlante said.

RSJ Professor Bob Felten organized the school sponsorship of the event and helped host a welcome breakfast for attendees. “It was an amazing day,” Felten said. “We want RSJ to be at the center of this conversation in the community, and Saturday was a great demonstration of why that’s important.”

Couldn’t make it? Many Wordcamp videos have been posted on WordPress.tv. Copies of the presentations from Saturday’s Wordcamp will be available online in the next few days. Check out http://renowordcamp.wordpress.com for updates.

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