ROI with a twist
For an upcoming Delta Sky issue I wanted to take a different approach to your typical B-to-B ad. For most metro Atlanta professionals there is more to Georgia than just ATL. On the weekends we are hitting the mountains, beaches, golf courses and soaking up that sweet southern charm and historical landmarks that no other state can replicate.
When a certain senior executive has a seat and pulls the Delta Sky from the front pocket for a flip, I hope this ad catches their attention for a moment or two and gives them pause. Should I relocate or expand to the state of Georgia? Quite clearly the answer is yes.
New South
Heading shrimp off the boat; cotillion classes and confirmations; shooting clays and shucking oysters; and wrought iron fences surrounding the soft safety net of abiding colonial homes would all satisfy a particular southern lens. But that is a sliver of a much larger picture.
Over time I’ve had the chance to live in various southern states: Florida, Georgia, North Carolina and South Carolina. Carrying a camera through these environs, I’ve tried to find my place with it. What I have discovered is a variety that only rare chances of history, geography and biology could ever possibly create.
The South has never been just black and white but a colorful infusion of different cultures and ethnicities since the beginning of human time. It is a Puerto Rican woman astride a horse in Ybor City, Florida. It is an Indian model in Atlanta, Georgia. And a young Charleston, South Carolina girl with shotgun shells for nails.
Spruce-fir forests similar to Canadian environments propel rivers and kayakers to oceans that carry Manatees, Great Whites and professional surfers. Southern workers weld and build products that are shipped and flown to the farthest reaches of the Earth while we embrace globalization in our smallest communities.
This contrasting and constantly changing amalgamation of time, place and reach shapes the South as I see it. When I am lucky, I may just convey some small part of it in pictures.
Boarding School
Paid a long overdue visit to my old alma mater. The trip was a little bittersweet, for it was to see my old mountaineering teacher off to his new position as headmaster of the College School in St. Louis. Nevertheless, it gave me a chance to see some old teachers and heft the Mountaineering Award for the first time in 21 years.
Jekyll Island, Georgia
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A highly recommend exploring Jekyll Island by bike. The island’s stewards have really put a lot of thought into the trails’ construction. In fact, there are even boardwalks that you can bike on that take you over the march and creeks. There is much history and wildlife to explore, and a cool dip in the Atlantic Ocean is never far away.