Choosing a Longboard: Interview with Legendary Surfer, Shaper, and “The Endless Summer” Star, Robert August

Any avid surfer would agree there is no such thing as having too many surfboards. Different lengths, widths, rails, tails, fin configurations, and composites are all factors that affect the way we ride and can be adjusted depending on the particular wave conditions. It doesn’t matter how big of a shredder you are, there are days when it is going to be small, mushy, or you simply want to mix it up a bit, and having a longboard in your quiver just makes sense.

But if you are like most surfers who don’t have a bottomless board budget, picking the right longboard can be a daunting decision.  To confuse matters, the surf shaping and manufacturing industry is highly competitive with many different options. You’ll find well-established outfits with deep rooted histories backed by brand names who have obtained legendary status, progressive companies with unique business models and environmental practices, and larger corporations that produce a multitude of models in factories overseas.  At the end of the day, you want to be stoked with your decision as you look forward to a long relationship with what could be considered to some surfers as another member of the family.

So how do you narrow it down?

Endless_SummerTo help clarify questions that I had (and I suspect you will as well) when it came to choosing your first longboard, I turned to an individual who undoubtedly has been and continues to be an enormous influence on the evolution and expansion of surfing, Robert August.

I still clearly remember seeing my first surf film, “The Endless Summer.” Even though I was only 12 years of age, I knew what I had witnessed was the embodiment of the stoke, awe, and allure of surfing that hooks us all for life. Watching Robert August and Mike Hynson explore the world in search of waves made my life feel small, but it opened my mind to the endless possibilities.

August has come a long way since then having worked on several other films, established his own line of surfboards, and benefited many important charities. In case you had any doubts, he is still tearing it up.

Robert Going Left

With over 50 years of surfing experience, let’s just say he knows a few things about buying a longboard.

Continue reading Choosing a Longboard: Interview with Legendary Surfer, Shaper, and “The Endless Summer” Star, Robert August

Gaspar’s Cigar Shoppe

Gaspar's_Cigar_Shoppe

Cigars are about as synonymous with Tampa as gambling is with Las Vegas. Guilty pleasures that cost money, and you can lose big when you play with them. I’m not so much of a gambler or a smoker, but despite the risks I do occasionally like to puff on a good old stogie.

I found Gaspar’s Cigar Shoppe by accident, but now I keep going back. Reason: in the back they have one case that contains Nicaraguan, Dominican, and Honduran cigars that are hand-rolled here in Tampa. The flavor and the price point are all perfect for my tastes, and there is something about the fact that there is no branding, labels, or fancy presentation – just the real deal. I also like the owner, D.C., a real deal himself who epitomizes many of the characters that compose the Tampa region.

Gaspar’s was established by fourth generation Tampan, Davelis “D.C.” Goutoufas, whose roots run deep in Tampa Bay.  Goutoufas is the great grandson of a pioneering Greek who helped settle Tampa in 1887.   He is  a  member of one of the Gasparilla krewes.

I snapped a picture of DC the last time I was in there. The above is my depiction of him.

Space Shuttle Discovery

Shuttle_Discovery

A lot has changed since Kennedy was president. To think he never had the chance to slurp down a Starbucks non-fat latte while chattering on a 3G cell phone connection and streaming YouTube videos over WiFi is a shame. He may have helped us get to the Moon, but the idea that a human being can strap themselves to more fuel than some small countries have in reserve, and then launch beyond the confines of our atmosphere is, well, maybe not as exciting as American Idol or Michael Jackson’s drug addiction? We’ve been there done that, right?

When I rolled into Cocoa Beach Friday night on a mission to surf Tropical Danny, I observed hoards of people gathered on the causeway, and a brilliant white light beaming towards the sky over Cape Canaveral. Just a couple of subtle clues that something interesting was about to go down; or up if you want to get technical about it. I later confirmed that the Space Shuttle Discovery was scheduled to launch at 11:59pm that very night.

After settling in to my hotel room, I made my way down to the beach to see what all the fuss was about. A quick check of NASA’s Twitter account let me know there were no delays, and sure enough, just before midnight I observed a bright yellow flash on the horizon. Shuttle Discovery then lit up the night sky like a fire ball. You should see my hydrogen fuel tan, it’s fabulous.

The fact is this was no firework display or pop news that wastes brain space. It was human innovation incarnate, and I was both awed and humbled by it. As the team of astronauts arced their way out of our atmosphere at a chill speed of 17,500 miles per hour, I couldn’t help but ask myself – So, what have you done lately?

I’m Just a Little Outdoorzy

origo-rendezvous-peak-multi-sensor-watch-review I just wanted to give a shout out to Outdoorzy and Origo for the sweet new watch. How did I win it? Well, Outdoorzy ran a contest on their snoop bloggy blog, and the blog pound rated the comments and chose the winner. What did I say?

“I run a lot of class V rivers and backcountry ski over difficult terrain that requires the use of a topographic map to judge location. It is always a bit of a guessing game, and it would be a lot of fun to see if the altimeter and compass matched up with the contour lines and my estimations of location. Plus, I really need a new watch.”

I’ll tell ya, I would’ve loved using the watch on this backcountry ski trip.

As far as the functionality of the watch is concerned, I would concur with this excellent review more than anything else I have seen. Even though some of the features of the watch are difficult to use and don’t work as well as I would like, the fact is there are a lot of features packed into this watch at a reasonable price.

Because I work in marketing, I can appreciate the power of word of mouth. If you are launching a new product, soliciting reviews and incoming links is a great way to build conversation and search relevance. Of course, you in turn run the risk of receiving a negative review, but even that can be beneficial. For example, I was not familiar with the Origo brand until now, and if you are reading this blog post you might not have either. Now their brand name is in your subconscious, and when they produce future watches with even better features the likelihood of capturing your attention for further consideration is that much higher.

Of course, there is always the tie back to Kevin Bacon.

Outdoorzy

“Dear Subaru” Advertising Campaign

Dear_Subaru Carmichael Lynch put together a very bold and clever advertising campaign for Subaru, and it features a photograph that I took of my very own Subaru Outback after I ran it headlong into a boulder going 60 mph. I walked away relatively unscathed, but the car wasn’t so lucky.

This Subaru was 1 of 5 that I have thus far owned in my lifetime. The reasons why I walked away from the accident  has much to do with my predilection. When I bought my first one it was for the All-Wheel-Drive and good gas mileage. I would later discover other positive attributes, along with the company’s attention to manufacturing efficiencies and the environment.

With the “Dear Subaru” campaign, Subaru is counting on there being more people like me who have a story to tell. It doesn’t have to be an accident like mine, but anything that demonstrates  your affinity for driving their vehicles and the places they take you.

Carmichael Lynch and Subaru are pursuing a multi-channel marketing strategy with targeted ad buys in various publications, signage in dealerships, digital media, and I suspect some outdoor as well. The “Dear Subaru” imagery and messaging is all tailored to encourage conversation about the Subaru brand. People share their stories on the Web, but is so often the case conversations extend from online to offline as well as the reciprocal. It is a clever strategy, and I look forward to seeing how the campaign performs.

Money Dear_Subaru_Web

If you see one of the ads featuring my photo and story please tear it out, take a photo, or forwarded it to me online. I would appreciate it!

The intersection of business and lifestyle. Robert Payne | Seattle, Washington