A Big Jump for a Big Dog

Goose seemed to be the most appropriate name for him. After all he was silly as a goose and just as white. At five weeks of age he demonstrated a playful but determined demeanor, and I could not help but notice the size of his paws as he not-so-innocently swatted at his smaller siblings. Goose was going to grow up to be a big Yellow Lab.

The Early Days

Born and raised in South Carolina, and son of Oscar B and Lady Allison Guinevere, Goose was trouble from the start. I about killed him when one of his first acts consisted of tearing up my college text books and a very expensive pair of binoculars. Monks teach the practice of non-violence when raising puppies, but our relationship became the way of the wolf.

We eventually came to terms with one another, and I could soon trust Goose around anything. He and I would often observe, with great amusement, some spasmodic dog owner futilely shouting for their disobedient hound to heel. Patiently sitting at my feet, Goose would look up into my eyes with an omniscient expression that said, “Amateurs.”

While at Clemson University, I was fond of kayaking down the Chattooga River. Whenever I was in the process of gathering my gear, Goose would tactfully turn his convincing stare upon me, which said, “Take me with you.” When he would leap into the back of the car I simply did not have the heart to tell him to get out. Upon arrival, he would deftly use his powers to persuade me that he too could come down the river. I would let him, and he would rely on my hand commands to ferry the river currents and run the banks like he had been taught to do it.

Travels with Goose

After college we decided to strike out West together. Goose barely fit his bulk amidst the boxes and bags, but he did not care one lick. We often camped under the stars, and for Goose every day was an adventure. He marked his territory from Charleston, South Carolina to San Francisco, California, and together we discovered an America much greater and grander than we could have ever imagined.

When the money ran out we settled in Lake Tahoe where I took up a job with Patagonia. Goose was allowed to come to work with me but never inside. He spent his idol hours outside convincing athletically-inclined individuals to take him for runs on their lunch breaks. He must have gone on no less than three jaunts a day. When I had a free moment I would take the rogue to swim in the Truckee River just to be sure he still appreciated me the most.

When we were not at work we spent much of our time in the mountains. In the summer he dutifully carried his pack filled with provisions. In the winter he plowed through the powder like a pig. I would make arcing turns on my skis, and he would take the straight line. Together we made dollar signs down countless snow-covered peaks in the Sierra Nevada.

No Small Step

Goose’s unhinged energy was seemingly unparalleled. When I moved into a three-story house on Donner Lake I had the habit of throwing a tennis ball from the top of the porch only so he could run down the steps, and then up and down again and again. A friend once tried it and Goose surprisingly chose a different route. He leapt over the railing and all the way down to the ground. Despite notions of his demise, Goose returned to the 3rd floor unharmed except for a rather large manzanita branch jutting from his collar, dirt ground into his chest, and the tennis ball in his mouth. He would have gone once more, but I ordered him to lie down.

Best in Show

We were hardly the type for organized contests, but somehow we found ourselves one searing hot summer Saturday making our way down to Reno and the Sparks Marina for an ESPN dog jumping contest. We felt a little out of place amidst all of the traveling kennels, screen printed T-shirts, and choreographed routines, but we decided to give it a go nonetheless. When the announcer called for “The Flying Goose from Kings Beach, California” we approached the beach with uncertainty. I asked him to sit at the start of the dock and walked a few yards down. There was nothing but eager anticipation in his eyes and a look like he was born to be there. At the moment I yelled for him to Go Get It!, I simultaneously slung his straggly little leftover tennis ball into the lake. Goose exploded off the end of the dock and into the water, retrieved his prize, and swiftly and politely returned the sopping mass to me. Coming over the mic I heard, “that was a Biiiig jump for a Biiiig Dog!” Goose placed first in the semi-finals and third over all, only losing to a couple of lighter and leaner professionals.

Returning Home

Eventually the time came for us to beat our way back to the East and the place of our birth. But before returning to Charleston we took the long way home. We ambled through the mountains of California, Utah, and Colorado, stopping in places we had visited almost ten years before. I was reluctant to return, and I am not sure that I would have if it had not been for his companionship and boundless enthusiasm to move forward.

Time Moves On

Age is a thief that steals our most prized possessions. And with pets the work is that much quicker. It was not long after moving back East that Goose’s health began to decline. First, a slowness of gait, and then a dreaded tumor appeared. Nevertheless, the doctor’s prognosis was positive, and we went forward with the surgery. Afterwards, Goose looked as if he had been butchered; but he was undeterred. He barreled into my legs and moaned a greeting as I sympathetically patted his head. Over the course of several weeks we endured the medicines and the machinations that eventually led to his improvement. But full recovery was never meant to be.

The Final Scene

Goose lay quietly on the porch. It was late July in Charleston, but he barely panted. He had stopped making it up and down the steps and refused to eat. It was time. The veterinarian arrived at the house with his assistant. When she leaned down and asked his name, then repeated it, Goose sat up and licked her face. It was his last act.

The Big Jump

Death means they are gone even though it feels as if they are not. Memories of him are filled with adventure and youthful promise that took us across a continent and then some. I will continue on with out him, enjoying new experiences, and looking to take that next Big Jump. But his passing reminds me that we all grow older and eventually lose our closest companions.

All I am left with are his lifeless ashes, yet they pulse with the power of a former being. They remind me that no matter whether it is human, animal, or even a place, it is our proclivity to feel, an opportunity to relate, and our ability to provide support and protection that is truly important. Goose may have been just a dog, but no matter what he did in life he always gave his whole heart and asked for nothing in return but affection and understanding. He will be missed.

Go Big Goose!

Ponce Inlet

Lifeguard_Ponce_Inlet

As Hurricane Bertha spun a course up the Atlantic, waves along the East Coast grew in size and changed what otherwise has been a fairly flat summer in Florida. Surf reports were calling for good conditions, and with a high pressure hovering over the state, the likelihood that it would be glassy was high.

Check out my video below.

Clean, overhead waves were a welcomed sight as we pulled onto the beach at Ponce Inlet – yes, you can drive on the beach. In fact, it was the conclusion for Daytona Beach racing, and the place where land speed records were broken several times in the early 1900s. The beach has diminished in size since those early days, but it still offers enough room for the Oneill bus to get up and down it. They got out of there just in time, however, because I saw several people return to their cars at high tide only to discover their wheels had sunk in the sand and were stuck.

This is a trick in Photoshop called, “Glowing Edges:”

Oneill_Ponce_Inlet

My friend, Tim and I are two working stiffs who spend way too much time in the office. Nevertheless, we quickly made our way out into the lineup pausing only for a moment to remark upon the surprisingly cold temperature of the water. In between waves we spotted dolphins and did our best to keep our position against the northern course of the current. Fortunately, we had a good landmark.

The Ponce de Leon Inlet Lighthouse, which was built in the late 1800s, has long served as a marker for many mariners. In fact, it was this very lighthouse that guided author Stephen Crane to shore after 30 hours at sea and was the model for the fictional lighthouse described in “The Open Boat.” 175 feet of red brick make the Ponce Inlet Lighthouse the tallest one in Florida.

There are a few distinct surf spots as you move north away from the jetty. As you might expect, the furthest break outside is along the jetty with the remaining peaks breaking progressively closer to the beach. The best time to surf Ponce is low to incoming, but any tide works. At high tide the waves tend to be mushy outside and then reform inside as shore break.

Ponce_Inlet

Ponce Inlet is a great spot, but be aware that it does get pretty crowded. Situated between Daytona and New Smyrna, and directly east of Orlando, means there is a fair population of people in close proximity. In my opinion, there are many lesser known breaks in Florida that are just as good. But regardless, it is always fun to check out a new place, and Ponce Inlet is definitely worth a visit when the surf is up.

Flash vs Flex

These days I’d be surprised to find a person in charge of a company’s marketing who didn’t know the pros and cons of Flash. (Even though I still come across websites built entirely in Flash, which is awful for search engine optimization). However, I’m not sure they would necessarily know the benefits of Flex and how it relates to Flash. Let’s take a closer look.

Flash

flash Flash is great for designers who are looking to create graphics and animation. They can building everything from the ground up to create:

  • Visually stunning web pages with capabilities for intermixing rich media such as video, graphics, and animation.
  • Interactivity that is persuasive and creates a positive user experience.
  • Flexibility for use in many different business applications.
  • Extensibility for use in different platforms and devices.
  • Small file sizes for quick initialization and load times.

Asynchronous Flash and XML give you greater control over applications, and it can also be used to trigger additional interactions, launch supporting communication channels like email or sms text messages, and store valuable data for reporting and analysis.

Early on, Flash presented many positive use cases but faced significant hurdles dealing with compatibility and lack of installs amongst personal computers. These days 98% of computers have Flash installed, and it works seamlessly with a variety of different programming languages and devices. Furthermore, recent news from Google reports they have made significant steps towards improved Flash indexing for search engine optimization (SEO).

Now enter Flex.

Flex

flex Think of Flex as Flash for web developers. Instead of using it for visual design, Flex is better suited for business applications that require data manipulation and visualization. It has more components than Flash for achieving this, and the resounding feedback from our Technical Services team is that it is much faster and easier to use. Flex can integrate into any database or work with any web programming language. Flex is a framework for Flash, so you can build something in Flash and then export it as a Flex application. It will work with Mac or Windows, so you don’t have to create separate versions to work on both.

Part of the framework of Flex is that it gives you a lot of different libraries that are at your disposal. For example, Flex easily consumes RSS and XML to parse the feed to display whatever information is needed. This is great for something like a widget where you would want it to check for the most recent information to display.

Sound complicated? Here are a couple of use cases to give you a better idea.

Kiosks

One of the ways Twelve Horses has been using Flex is for Kiosk interfaces. It works very well for getting things to work like.

  • Touchscreen Technology
  • Text to Speech
  • Ticket Scanning
  • Credit Card Scanning
  • Printing
  • Braille and ADA Compliance

Flex also works well for the backend management of the Kiosk. You can check the status of the Kiosk, as well as update it with new content from anywhere in the world. Because all of the interactions with the Kiosk are fed into a database, you can also use it to run reports based on customer behavior and total sales generated.

Project Management

Because Flex does a great job of visualizing data, it works really well for running visual reports like Gannt Charts and graphs related to new business, productivity, status, resource forecasting, profitability analysis, and so on. Combine this with the Salesforce.com toolkit for Flex, and now you can pull data through their API for any object in Salesforce.com. Ordinarily you have to build all those functions into the application, but instead it is done for you. Combine Flex with Adobe Air, and now you have a desktop application that is easily deployed across the entire organization to facilitate everything from time entry to new business opportunities.

As you can see, Flex is another great tool in our quiver of programming languages and frameworks to pull from. It is fast, flexible, and capable of being customized for a variety of different business applications. Contact us to find out how we can further integrate your online marketing endeavors with Flex.

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CAN-SPAM Updates Go Into Effect Today

For those engaged in or planning to implement email marketing campaigns, please be advised that new rule provisions pertaining to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) go into effect today. Twelve Horses recommends consulting with your own legal counsel to determine how these rules specifically impact your email campaigns. However, we would like to provide you with some more information. Below is a summary of the Federal Trade Commission (FTC) approved rules.

(1) an e-mail recipient cannot be required to pay a fee, provide information other than his or her e-mail address and opt-out preferences, or take any steps other than sending a reply e-mail message or visiting a single Internet Web page to opt out of receiving future e-mail from a sender; (2) the definition of “sender” was modified to make it easier to determine which of multiple parties advertising in a single e-mail message is responsible for complying with the Act’s opt-out requirements; (3) a “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox established under United States Postal Service regulations to satisfy the Act’s requirement that a commercial e-mail display a “valid physical postal address”; and (4) a definition of the term “person” was added to clarify that CAN-SPAM’s obligations are not limited to natural persons.

How does this effect you?

As long as you are sending permission-based emails, and your opt-out pages are in compliance, you have very little to worry about. The 10-day mandatory opt-out requirement is still in place, and the Commission determined not to “designate additional ‘aggravated violations’ under the Act.” But you need to be sure you are in compliance. Here is some more information as it applies to the above provisions.

  1. The first provision deals with Unsubscribe Requirements. If you require your customers to visit more than one web page or enter a password to unsubscribe from your email list then you are not in compliance. In addition, a recipient cannot be required to provide anything other than their email address. This means you cannot ask for their physical mailing address or request a fee.
  2. The second provision addresses the Definition of a Sender. If your company engages in affiliate marketing and sends email campaigns representing more than one brand, there must be a designated lead marketer. In other words, whomever is listed in the “From” line is the designated sender and the one who manages the unsubscribes. Agencies who send email campaigns on behalf of their clients or partners should also pay careful attention to this.
  3. The third provision is fairly minor but indicates that you can now list a PO Box as a valid physical address.
  4. The fourth provision clarifies the definition of a “Person.” The FTC has made it clear that no organization, association, group, or non-profit is exempt from the rules under CAN-SPAM.

The FTC also made it clear that the same rules apply to any “Forward-to-a-Friend” action. Furthermore, there has been clarification of “transactional or relationship message(s).” If a customer unsubscribes from your list, this applies to any additional email that is ever sent from your brand in the future. This means making sure your data is clean and synchronized and replicated across all departments within the organization.

Hopefully this helps you take the proper course of action regarding your email marketing endeavors. If you need any assistance with your email campaigns and/or the management of your data please feel free to Contact Us.

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The intersection of business and lifestyle. Robert Payne | Seattle, Washington