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The Reno-Tahoe Young Professional Network (YPN) at 210 North

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Serving as the vice president of marketing for the Reno-Tahoe Chapter of the American Marketing Association (AMA), working at Twelve Horses, and engaging in a pretty active social life, one would think that I would know most of the young working professionals in Reno.

But I don’t.

Tuesday night more than 100 of us  gathered at 210 North to kickoff the first meeting for the new Reno-Tahoe Young Professional Network. It was fun and I got to meet a lot of people that I had never met. 

I wrote about the purpose of the organization on the Twelve Horses Blog, but suffice to say there are some exciting plans and lots of positive energy.

I hope it goes far.

There is an upcoming kickoff party that will be held at 210 North on April 5th from 7-10:00pm. If you are a young professional and interested in getting involved with YPN then you should come.

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Andy Warhol at the Nevada Museum of Art

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I am back from Costa Rica (post to come), and I can tell you that it was quite nice to return from a foreign country and soak up some American pop culture.

The First Thursday events at the Nevada Museum of Art are always good fun. Through the collaborative efforts of Dave Chapman from KTHX, various vendors such as Great Basin Brewery, and of course the Museum, the first Thursday of each month is a great excuse to get off of work and appreciate some art, have a few drinks, and visit with friends in a beautiful setting.

Last night’s event was packed. Even though that might be perceived as a negative to some, I am glad to see additional revenue flowing into the Museum’s coffers.

The featured exhibit right now is Andy Warhol. While I am not  supposed to, I managed to dodge the guards and grab a few pics with my Cingular 3125 Smart Phone.

As well-known as Warhol is, it  is still nice to see his work in person and appreciate the use of color and texture in his various pieces and collections. Something as simple as a the image of a soup can or a recognizable figure has the power to invoke a myriad of emotions and associations.

I can recall one obnoxious young man, who was observing the Campbell Soup cans, sarcastically stating to his friends in a loud voice, “Hey guys, this is what I am going to do. I’m going to frame a bunch of soup cans and call it art.” He obviously didn’t get it. This particular work of Warhol’s represents the mass appeal of certain products, and how the use of color and illustration not only further create this appeal, but could very well be the driving force.

The Nevada Museum of Art is a great asset to the Reno community, and I encourage all of you to support it to the best of your abilities.

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Keystone Canyon

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Because the ski season for Lake Tahoe is off to a very slow start, I am still mountain biking pretty regularly. Keystone Canyon offers a number of different trails to ride upon, one of which being Evans Trail.

Simply ride up from the trailhead off of McCarran Blvd and veer right when the trail crests at the looming mechanical towers. 

All along the trail one is afforded nice views of Reno, and there is actually some decent technical riding to be found.

You descend down into a slot canyon, head left at the bottom, and eventually you switchback your way back to the top. From there you blast your way back down Keystone Canyon to the car.

Not a bad little ride considering its close proximity to the city.

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210 North: Reno, Nevada

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Finally got down to 210 North in downtown Reno to check out the new digs and see whether or not it is worth a damn. I was pleasantly surprised.

If you don’t want to wait in line, arrive around 10:30pm or so. I waltzed right in at that time, but observed over the course of several hours that the line got progressively longer and longer.

When you enter you are immediately asked to pay an entrance fee. On a standard evening, for men it is $15 for locals and $20 for out-of-state; for women it is $5 for locals and $10 for non. After paying, you  ride up to the 2nd floor on an escalator dressed with hanging metal chains. Sort of sets the mood.

At the top of the escalator you are greeted with an airy space surrounded by segmented but connected rooms representing separate bar areas and VIP rooms. The largest room contains a sizeable dance floor equipped with DJs.

The interior design of each room is distinct and thoughtful. They are outfitted with unique furnishings such as stylish furniture and cool lighting.

The other attribute of note is the general feel of the place. It is not pretentious. Hats are not allowed, but you don’t feel like you have to wear your best duds every time you go there. There were many different types of people and dress, and fortunately there were no real sketchy characters. The large bouncers probably help. 

All in all I think 210 North is a good addition to Reno, and I hope it survives. I hate going to clubs where it is so crowded and packed that you can’t get a drink, nor can you move around and hear what your friends are saying. You have the option of the dance floor where you can rock out, or you have the choice to retire to a quieter place to socialize and drink. Nice dichotomy.

The intersection of business and lifestyle. Robert Payne | Seattle, Washington