Visited some friends in Atlanta and hit up a Braves game at Turner field. Loved the energy of the hardcore fans. They swung their hatchets and cheered like there was no tomorrow.
Not sure exactly what these guys were up to though?
All posts by Robert Payne
Phoenix, Arizona
Was recently in Phoenix, Arizona for the Suburban Newspapers of America Fall 2011 Conference. It was nice to catch up with clients and visit with a few new prospects.
Newspapers are exploring Groupon-esque and Daily Deal strategies to further monetize their existing web presence and corresponding connection to their local communities. There were some interesting approaches that are delivering strong ROIs and capturing solid customer data.
The conference was held at the Tapatio Cliffs Resort. At the top of the hill there is a rather nice restaurant called Pointe of View – aptly named. Nice resort overall even if it is a $50 cab ride from the airport.
Hurricane Irene
My own little motivational poster to remind me of what I saw at first light yesterday morning. Good times!
France
Click here to view the larger image.
Places Visited:
- Paris
- Aix-en-Provence
- Pourrières
- Lacoste
- Bonnieux
- Vauvenargues
- Maximin
- Baume
Paris
This was not my first time to Paris, so I had no interest in battling it out for a hunchback’s view of Notre Dame, or elbowing my way towards the gaze of Momma Lisa. Instead, I did the Louvre on roller skates and then spent the rest of the time poking around arrondissements, riding bikes and running on the Seine.
I threw enough Euro around to feed a small village, and www.agapesubstance.com was no exception. But it was worth every unfair conversion because, well, it is Paris and there simply is no other.
Tip: Stay in the St Germaine district.
Aix-en-Provence
After a few wonderful days in Paris it was off on the train to Aix-en-Provence where a rental car was commandeered and put in to perpetual motion around one particular roundabout. Signs for Marseilles, Aix and Avignon passed by repeatedly. The Earth traveled around the sun and then the car was shot in to the gravitational pull of another roundabout.
Tip 1: Get a rental car with GPS, roadmap and a guide book specific to the Provence region.
Tip 2: Always be clear about what side of Aix you are leaving from and relate it to where you are going. Highway exits where you can turn around are not as predominant as they are in the U.S.
Tip 3: There is a parking garage on the south end of town as you enter – use it.
Tip 4: Musée Granet is worth a visit to get a good understanding of what life was like in Aix in the early days, as well as see some of the works of Cézanne, Picasso and others.
Pourrières
Eventually a village with a name that stands for putrid or rotten flesh appeared in the headlights. The Romans obliterated a few testy Galls at the base of Saint-Victoire in 100 B.C. Unfortunately Cézanne was not alive yet to catalogue the blow by blow, but apparently they started to stink up the place and the name Pourrières was born.
Tip: There is no reason to stay in Pourrières but there are some great vineyards to visit in close proximity, and the trailhead to hike Saint-Victoire is nearby.
Lacoste & Bonnieux
The Marquis de Sade called this area home and settled in a little
hilltop village called Lacoste. Interestingly enough, the Savannah College of Art and Design recently did as well. The best route to the ruins is walking through the village. His chateau also serves as a museum of modern art and there are some provocative sculptures and installations.
The nearby village of Bonnieux is also well worth a visit if not simply for lunch and a stroll to the top of the hill.
Tip: There is great road and mountain biking in this area.
Vauvenargues
Picasso purchased a not-so-shabby chateau in the nearby village of
Vauvenargues; in fact, he’s buried on the grounds. I know, I know, he’s gotten to be a bit of a cliché, but it is for good reason. The man was a master of many mediums, and you will certainly appreciate them here.
Tip: You must schedule a tour ahead of time as they do fill up.
Maximin
If you want to look headlong in to Mary Magdalene’s eye sockets then this is the town to visit. I’m not buying the oarless floating boat fable, but it is purported to be Jesus’s very mother that is entombed at the Basilique, which was constructed in the 1200s. The religious fervor extends not only to the beautiful architecture of this cathedral but also to the Sainte-Baume mountains where you will find a spirited walk up to a cave containing another place of worship. The views are gorgeous and granite is all around.
Tip: Another 1.5 km from the cave and you are presented with panoramic views of the Mediterranean.
I regret not having made it to Arles, Avignon, Cassis, and about a billion other places, but I think we often forget to actually relax on our vacations. I did not forget. Keep in mind there are some wonderful wineries in the Provence region, and plenty of cafes and street corners to sit back and soak it all in.
Final Note
Upon returning to Paris, I was struck by the deep connection to America. Not only are there prominent statues, for example, of Washington and Jefferson, but we share many common bonds when it comes to revolution, liberty and education. In the 1800s many Americans traveled to Paris and the Sarbonne to learn more about medicine and architecture. The Brooklyn Bridge and a myriad of medical procedures wouldn’t exist without the French. Chances are we would not have won the Revolutionary War without them.
So any of you still eating freedom fries, get over it.
Audience Engagement
When you embark upon a professional path or pursue a particular degree in school, you never know where it might lead. When I decided to specialize in marketing while working on my MBA, I never thought in a million years that I would eventually need to learn the features and functionalities of newspaper circulation systems.
Recently, I produced a new Circulation brochure for my company, which involved peeling back the layers on technology that before was very foreign to me. It turned out to be much more than I expected.
I know, you’re thinking, isn’t the printed newspaper going away? The answer is – not any time soon. Even if they did, these technology platforms are designed to handle partnerships and distribution patterns for a variety of different printed products. They also provide things like automated customer service communications, business analytics, postal data, PCI compliance and so much more.
Regardless, these systems are being further developed to handle increasingly more sophisticated data sets, segmentation and integration with other systems. Many newspapers are already powering their tablet subscriptions with their printed circulation systems. Start cross-pollinating these interactions and you have a much more holistic view of your audience.
It’s more than Circulation, it’s Audience Engagement.