Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences.
• I’ve exceeded benchmarks time and again across programmatic and social media buys.
• Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com.
• Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years.
• Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C.
Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production.
My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place.
Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry.
I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University.
Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.
Just back from Boston. Charming city with much more to do than I had time for, unfortunately. But I did manage to trek the Freedom Trail, which is a must for any first-time visitor.
The Freedom Trail is a 2.5 mile red-brick walking trail that leads you to 16 nationally significant historic sites, every one an authentic American treasure. Preserved and dedicated by the citizens of Boston in 1958, when the wrecking ball threatened, the Freedom Trail today is a unique collection of museums, churches, meeting houses, burying grounds, parks, a ship, and historic markers that tell the story of the American Revolution and beyond.
Pawleys Island is such a charming place. Toys like stand up paddle boards, surfboards, kayaks, sailboats, and even a slack line only enhance the experience.
Want your own slack line? Check out Gibbons. Easy to set up, not so easy to style the traverse.
Visited some friends in Atlanta and hit up a Braves game at Turner field. Loved the energy of the hardcore fans. They swung their hatchets and cheered like there was no tomorrow.
Not sure exactly what these guys were up to though?
Was recently in Phoenix, Arizona for the Suburban Newspapers of America Fall 2011 Conference. It was nice to catch up with clients and visit with a few new prospects.
Newspapers are exploring Groupon-esque and Daily Deal strategies to further monetize their existing web presence and corresponding connection to their local communities. There were some interesting approaches that are delivering strong ROIs and capturing solid customer data.
The conference was held at the Tapatio Cliffs Resort. At the top of the hill there is a rather nice restaurant called Pointe of View – aptly named. Nice resort overall even if it is a $50 cab ride from the airport.