All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.
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Thank You & Grocery Store Gestapo

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An interesting way of showing appreciation for environmental protection.

Plastic_Bag

Conversation in the grocery store checkout line:

Oh, I’m good on the plastic bag.

“Oh sir, I just put it in there to keep it from spilling on the other items.”

It’s fine, that’s why I have plenty of extra cloth bags. Just put it one of the extras.

“Sir, we are required to put all meat and fish in a separate bag.”

Does it have to be plastic?

“That is my understanding, sir.”

No worries, I won’t tell anyone. I really don’t want that plastic bag.

“Sir, there are certain bacteria and things that can infect other foods. I should really put it in a secure plastic bag.”

You know, I’m just going to take it out at home and put in a refrigerator with a bunch of other things.

“Yes, but that is outside of our control.”

Your control? This is my food which I have now paid for and can choose to do what I want with it. I specifically bring cloth bags to the grocery store to avoid using plastic bags I don’t need. Please put my items in the cloth bags provided.

“Sir, there is no reason to overreact.”

Note: I am not against the use of plastic. Obviously, I depend on it every day for a variety of reasons. What I am against is the notion that uses and practices are absolute. Don’t use when you don’t have to, or when there is a more efficient alternative. Generally, a little effort to conserve isn’t really that much effort, and a little can go a long way. And finally, people need to get over this bizarre idea that those who seek to conserve are somehow hippies or anti-establishment. Stop getting bothered by conservation because you somehow feel that it is a direct threat to your rights as a human being to use whatever you want, whenever and wherever you want. And finally, if you feel that your actions have no influence on the course of this planet or the environment then, well, that is just sad.

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Nevada: Viva Las Wilderness

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There are so many beautiful and wild areas in the state of Nevada, and yet many Americans are not aware. Fortunately, there are people who are passionate about protecting these unique areas, despite significant challenges in the form of development, water rights, and numerous other interests.

Here’s a great video from the folks at Nevada Wilderness Project (NWP). A few memorable quotes from the video:

“Wilderness is a place for relaxation and sanity…a place where I have always gone to get my bearings.”

“I love politics, and I love sleeping in the dirt.”

“As Americans we have the right to petition our government for change.”

“When it is about protecting your backyard wilderness, and protecting what’s best about America, we feel like that is one of the finest kinds of patriotism around.”

May the force be with you, NWP!