All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.
Professional

A Twinkle in Everyone’s Eye

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This past Friday was a little different than usual. It seemed normal at first as we gathered in the conference room, patched in the rest of the offices, and waited to hear what our CEO, David LaPlante had to say.

  • He gave us a rundown on the recent progress we have been making.
  • Announced the addition and promotion of some folks.
  • Told us that we were going to be expanding our Salt Lake City office, as well as Las Vegas, Phoenix and Atlanta.
  • Complimented us on what a great job we were all doing.
  • And then he paused….

Suddenly, Martin Gastanaga, our COO wheeled in a giant box filled with individually wrapped presents. As they were being passed around, some of us were shaking our’s trying to figure out what it was; meanwhile, others were patient. But once we all had one we collectively tore into them. What was hidden beneath the paper was indeed an exciting surprise!

iPhone Every single member of the Twelve Horses team received a shiny new iPhone!

After things quieted down David closed the meeting with one final statement –

Go Play. Go Create. Go Make Them Better.

I can’t wait to see what our developers, designers, marketers, and general technologists come up with. For me, I’m looking forward to showing off my You Tube videos and Flickr photos.

Yeehaw!

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Cherry Creek Class V Downriver Race

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5 swims and fun had by all. At least no one vomited from exhaustion like the guy who just beat me by a few seconds the last time I raced. While I didn’t get a chance to shoot video this time around, you can check out some Cherry Creek action from this video I put together a few weeks ago.

Thanks to Keith for all the logistics, effort, and money he applied to make it a great party, complete with live music by Kipchoge right on the banks of the Tuolumne River. Here is a little taste of the tunes that I shot from my beach chair as I relaxed under the stars. Not very professional, but basically I just wasn’t into filming and simply wanted to listen. Either way, it gives you a taste. Notice you hear the river directly behind them. We are an hour away from pavement down a steep and treacherous road.

Here are a few mug shots of some of the racers and general attendees.

Musings

Cherry so Very

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For the week of July 4th I found myself at the bottom of a river canyon with no cell phone reception, no Internet connection, and nothing to do but kayak and kick it with a dozen friends who were all there to do two things – paddle Cherry Creek and forget what we do on a daily basis.

Cherry Creek is such a perfect combination of hydrology, geology, and geography that if I were to stand up and give a presentation on what constitutes the ideal class V river it would be this place. If you are a confident class V boater then it presents few worries and plenty of excitement. Basically, everything goes but in a big way. To quote Lars Holbek and Chuck Stanley,

“This is where they come to strut their stuff or to get stuffed while strutting.”

The only stress I experienced over the course of the entire week was the unfortunate run-in with a rattlesnake. Several of us were in the midst of an extremely competitive bocce game when we first became aware of its presence. It crossed a dirt road that we were on and hunkered down in a hole presumably built by a mammalian species. I threw a warning rock across its bow and hoped that it was the last I would see of it; but alas, it was not.

Later on that evening it presented itself again. If it were not for the fact that we had a campground full of paddlers sleeping on the ground and dogs oblivious to the powers of poison, I would have left it alone. I don’t like killing things unnecessarily, but in this case it was a problem.

Kayak paddles can serve multiple functions, some of which do not involve actual paddling. A swift blow to the back of the head, a few saw-like motions, and it was not long before I had extinguished the life of this poor yet deadly reptile. I thought for sure I would pay for this action on the river the next day, but as luck would have it I was spared. Regardless, I am sorry rattlesnake. It is not your fault that you were engineered with an extremely effective defense mechanism. It just so happens that humans have a pretty good one too.

Now for the video. There are a few rapids not featured, but if you are new to Cherry Creek then this compilation should give you a pretty good idea. It’s a definite “Splash Party.”