All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

Swinging My Way to Golfer

Historically, I have not been much of a golfer. The sport never really fit in to my busy schedule as a kayaker, skier, mountain biker, and general mountain enthusiast. But I have been a few times, and in each case I have enjoyed it despite the tests of patience and humility.

This past Friday might have been a turning point for me. I found myself out at the Lakeridge golf course for the A2N2 annual golf tournament. My friend and colleague, TJ Crawford lent me some clubs and took me under his proverbial wing to show me the finer art of what constitutes a real golf swing, as opposed to stepping up to the plate for some grass and window removal work.

By the end of the day I felt like I was really progressing. There might actually be something to this golfing thing. Who knows, it might even be time to include a bag of golf clubs to my arsenal of outdoor accoutrements. Or was it the alcohol?

Here is a little video I put together of our day.

South Fork of the American River

Until today, it had been quite a while since I made the journey down to Coloma to paddle the South Fork of the American. When I first moved to Lake Tahoe almost 10 years ago I used to go there all the time.

But gas prices kept rising and my motivation kept waning. Plus, the addition of the Reno Whitewater Park kept me fairly satisfied as long as it was above 800 cfs.

But this paddling season has been short lived due to poor precipitation this past winter. Many of us boaters are left feeling a little unsatisfied, and the only river that has any decent amount of water in it within a 2 hour drive of Reno is the South Fork.

The Gorge section is good fun, but if you are serious about playboating then the Chili Bar section is the way to go. The wave at Maya is a blast, and what is even better is the play hole at First Threat.

 First Threat has changed for the better. It used to be a bit disorganized and a little thrashy, but now it is much cleaner and offers a lot of opportunity for some powerful moves and tricks.

The other notable rapid that offers some fun is Troublemaker. If you want to make the rapid a lot more interesting try running the far left side. Be advised that if you do, you will definitely want to throw a strong boof stroke at the horizon line.

It was good to be back down there on the South Fork even if it was so hot and dry that it burst into flames.

Meeks Bay, Lake Tahoe

Tis the season for weddings, and this past weekend I found myself right smack dab in the middle of one being held at Meeks Bay Resort on the West Shore of Lake Tahoe. Suffice to say, it was a good wedding. The bride and groom love each other, and friends from all over gathered to celebrate their union with plenty of dancing, drinking, and walking down memory lane. I won’t bore you with the details, however, because I assume you would prefer to hear about Meeks Bay and Lake Tahoe instead.

There are quite a few cabins lining the beach front at Meeks Bay, and at the very end of the road there is also the Kehlet Mansion, which is where the wedding was held and where Julia and I stayed. The property is run by the Washoe Tribe, and let’s just say that hotel management is probably not there favorite thing to do. Nevertheless, the rustic vibe has a certain charm, and it is positioned right alongside a beautiful bay complete with white sand, granite boulders, and mountain views. If you stay in the Kehlet Mansion, recognize that there are creaking doors and floors, thin walls, and shared bathrooms. It is really best to rent out the whole place with a group of close friends.

Meeks Bay was known by the Washoe as magulu watah. It was where they came in the summer to fish, hunt, and harvest wild plants. As the story generally goes, there were superseded by whites, but because of their peaceful nature they persisted, and as reciprocity would have it they eventually acquired the land back. But before that could happen Meeks Bay would go through an era of white control. Talk about a screaming deal, in 1884 the Murphys family bought the Meeks Bay land for $250 in gold eagles.

If you plan to hike in Desolation Wilderness, play in Lake Tahoe, and relax on the beach, Meeks Bay is definitely in a good location. However, if you are price conscious, like privacy, and don’t necessarily mind giving up being right on the Lake, then there are plenty of other accommodations to consider.

I posterized the above picture to protect the innocent. Needless to say, it was nice waking up to that beautiful view of the, umm, lake.

Voracious Vegas

Back from a weekend in Vegas, and needless to say I am feeling a little rough around the edges. The primary motivation for the trip was to catch The Police at the MGM Grand. They ripped it up, and I just hope that I am still kicking that much ass when I am their age.

Also hit Pure, Rain, the Ghost Bar and various other locales that serve up beats with bountiful amounts of alcohol. Stayed at the Flamingo because of the central location, pool size, and affordability. The place is getting a little old, but it did the trick.

Vegas is still experiencing mad construction. I am amazed at the sheer velocity of growth. I think the population is around 1.9 million, and flying in to the airport, looking down at the development, I would believe it. How is this growth sustainable? I don’t know, for the Stakes are High for Las Vegas Water. 

 

Vegas has great entertainment, shopping, and restaurants, but I prefer Reno’s sense of community, size, and open space. The other huge differentiator – Reno’s got water. I hope the Biggest Little City will continue to make those attributes a priority. The other positive aspects of Vegas we can continue to integrate. Until then, it is just a short flight away.