All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

NEW INTERNATIONAL ARRIVAL FACILITY AT SEATTLE-TACOMA INTERNATIONAL AIRPORT

Officially opening in April 2022, the new $1 billion International Arrivals Facility (IAF) at Seattle-Tacoma International Airport nearly doubles the international gates from 12 to 20, and increases passenger capacity by more than double to 2,600 passengers per hour. Other new customer experience features include:

  • Reuniting passengers with their bags prior to security screening.
  • New technologies for faster passport check clearance.
  • A reduction in passenger connection time from 90 to 75 minutes.

One of the more stunning features of the IAF is the 780-foot-long aerial bridge with a moving walkway that sits 85 feet above the taxiway where jets cross below. Travelers enjoy picturesque views of Mount Rainier on one side, and the Olympics on the other.

Delta Air Lines will offer 45 weekly nonstop flights to Amsterdam, Incheon, London, Paris, Shanghai and Tokyo. Alaska Airlines will leverage its membership in the Oneworld alliance to allow mileage members to book flights with international airline partners including British Airways, Japan Airlines and American Airlines.

Since 2020, SEA has welcomed several brand-new international services, including Qatar Airways to Doha, WestJet to Calgary, American Airlines to London, and Alaska Airlines to Belize. Other new destinations coming in 2022 are Air Canada to Montreal in May, Aer Lingus to Dublin in May, Delta Air Lines to London in May, Alaska to Edmonton in April, and Finnair to Helsinki in June.

Reveal Reception

It was an honor to join Governor Inslee, Port of Seattle and SEA staff, Clark Construction Group, construction and trade workers, and everyone who worked to design, build and activate the new IAF facility at the reveal reception.

The art and architecture of the facility evoke the natural beauty of the Pacific Northwest, and it served as an inspiring backdrop for the moving cultural performances that delighted everyone in attendance. Local performers included:

It was especially poignant when Georgia Montero, an Alaska Native and member of the Tlingit Tribe asked for a moment of silence for the people of Ukraine before he permeated the giant hall with timeless and sublime flute music.

On a lighter note, the folks at Port of Seattle have put together some very fun graphics to celebrate the opening of the new IAF and your international travel memories. They are encouraging you to print your favorite SEA international direct destination icon, then take it to your favorite Seattle location.

The IAF is an invaluable new asset for our region that enhances and expands international relations, trade and travel with our global partners, and greatly improves the needs of our diverse communities.

Come experience it yourself! #flySEA #WelcomeIAF

*All photos courtesy of the Port of Seattle.

Industry Collateral

Whether showing up at Mobile World Congress or the Dubai Airshow, I like to give you some real data to sink your teeth into. I’ll go out of my way to give you solid industry data and real case examples. Plus, I just love to learn. Call me old school, but I also still think there is a place for collateral piece. Of course, I’ll always complement it with a web presence as well.

Below are some samples of a recent IoT brochure. The IoT ecosystem in Greater Seattle is pretty incredible.

Charleston Holiday

Hard to believe it had been almost three years since returning home to Charleston. But the holidays eventually pull the sleigh back to your place of birth. The smell of shrimp and grits, surf wax and gunpowder mixed well with the piney aroma of a Christmas tree. Never enough time to soak it all in, but it was a success nonetheless.

Dubai Airshow

On behalf of Greater Seattle Partners, I recently travelled to the Dubai Airshow in the UAE with the Washington State Department of Commerce and a delegation of aerospace companies. It was an action-packed five-day event consisting of key meetings and events with companies from more than 20 countries. It was honor to represent the largest aerospace supply chain in the country, if not the world.

Many other associated events took us around Dubai including, a welcome dinner at the tallest skyscraper in the world, Burj Khalifa; Deira and the old town Al Fahidi District; the AmCham Dubai Airshow kick-off breakfast at the Dubai South headquarters; AIA & U.S.-U.A.E. Business Council Reception in the US Pavilion at Expo 2020 Dubai; US AIA Industry Reception at the JW Marriott Marquis Dubai; and the Dubai Airshow Gala at the Atlantis, The Palm.

I was also able to organize tours of the 777x and the Boeing ecoDemonstrator for our Washington delegates, meet legendary Charlie Duke – the youngest human to walk on the moon, and visit the Chalets of the Aerospace Industries Association (AIA), Enterprise Ireland and Spirit AeroSystems. Of course, the flying demonstrations on the tarmac and exhibits of new UAVs and defense products were amazing.

It was an exhausting trip with just one day at the end to visit the desert.