Georgia’s Creative Economy

It is nearly impossible to move about Atlanta, or the majority of the state for that matter, without bumping into some aspect of Georgia’s creative economy. I’m not just talking about the High Museum, or the lesser known Michael C Carlos Museum on Emory’s campus, but everything from film to animation to street art and beyond.

This creative industry generates more than $29 billion of annual business revenue according to a 2012 study by South Arts, and it does not appear to be slowing down.

“From cutting-edge street art to community-inspired and public-transport projects, the arts scene in Atlanta is thriving.”

The Guardian: “Top 10 galleries, art attractions and events in Atlanta”

“Home to a number of significant cultural venues, Atlanta is a hotspot for contemporary art of all mediums and a fascinating destination in the heart of Georgia.”

The Culture Trip: “Atlanta’s 10 Best Contemporary Art Galleries: Profiling Georgia’s Culture”

“Where one might expect to see San Francisco or New York City at the top of this list, Atlanta was a little surprising; but when considering it ranked in the top 15 in all five of our categories, it was certainly deserved.”


MyLife.com: “The 10 Best Cities to be an Artist”

To make matters better, the USA Today ranked Atlanta’s Castleberry Hill as one of the top 10 city art districts.

Take a gander at the above links and them come have a look around. If you want to know more about the economic impact of art in Georgia visit the Georgia Council for the Arts website.

Collaboration

Male Bluebirds

This is a bird box in my backyard where a pair of bluebirds are nesting. I am quite familiar with the male and female, but over the weekend I noticed the presence of another male. After watching a little further I noticed the one male helping the other with gathering food for the chicks. I thought that was a little odd. Turns out that when young males can’t find a mate they help their parents.

Expressions

I get around with my camera, and there is no shortage of expressions to be captured.

Red

Having fun with some of my photos that pop with red. Click on the images to launch the carousel.

Test Your Health IQ

Georgia_HealthIQ

This is a way of combining responsive design with an interactive quiz and a robust SEM and social media strategy to drive qualified traffic to your tradeshow booth.

It took a lot of effort coming up with the strategy – finding the budget – soliciting partners and sponsors – establishing terms and conditions – and marketing it via paid and organic social media as well as SEM. Results were strong and ultimately two winners were selected.

Background

Each year Georgia attends the world’s largest health IT gathering: the Health Information Management Systems Society (HIMSS) conference. The Hospital Management Systems Society (that later became HIMSS) was in fact founded in Georgia. Today, HIMSS is an organization made up of healthcare providers and technology suppliers (vendors) with chapters across the nation.

This year we wanted to create a fun and interactive means of educating tradeshow attendees about the life science assets that Georgia has to offer. The idea for a Health IQ quiz was born. Participants were able to take the quiz on any desktop or mobile device of their preference, as well as share scores on their favorite social media channels. Winners had the potential to win a getaway to Savannah, Georgia or a year’s supply of Coca-Cola products.

All submissions and anyone using the custom hashtag #GAValueChain were displayed on a large flat screen as a live social media stream.

While the tradeshow and contest are over, you may still enjoy testing your health IQ knowledge. Have you been eating your Georgia Peaches? Give it a try here – Georgia.org/HealthIQ

The intersection of business and lifestyle.