Professional

Paris Air Show

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Great to be back in Paris to hear the roar of the F-35 and watch Boeing push the Gs on the 777x at Le Bourget. Lots of great meetings and was thrilled to win Best-in-Show for the sustainable design focus and indigenous artwork of our pavilion which was just an idea back at Farnborough.

“This pavillion grew from an inspiration by Greater Seattle Partners’ Robert Payne. Robert envisioned a green Choose Washington exhibit modelled after the Alaska Airlines’ holistic approach to sustainability, which includes not only ongoing advances in sustainable aviation such as those we were pleased to announce this week with ZeroAvia and Twelve, but also their gorgeous green headquarters building near Seattle-Tacoma International Airport.”

Other great highlights included a wonderful reception at Cercle National des Armées, boat ride down the Seine, the energy of the streets during Summer Solstice, and, well, just being in Paris. Also enjoyed a nice side trip to Nantes to tour Airbus and the adjacent innovation labs, as well as a boat excursion off the coast of Pornichet to learn more about their new wind farm.

Professional

Uncommon Thinkers Welcome

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Anyone who has gone through the process of developing a brand position that encapsulates the unique values and spirit of a company or themselves knows it’s not easy, especially in a crowded and competitive marketplace. Even more so for a region that does not like to be defined or put in a box. That is why I like to think of Uncommon Thinkers Welcome, my latest brand development project, as more of an invitation than a label.

It has definitely been a journey moving through the various phases of stakeholder engagement – regional, domestic and international research – brand development and trademark – and final production. GeekWire does a great job of laying it out in this article, and I really appreciate their partnership in helping me launch the brand out in the world.

There are a lot of  fun but smart elements to the campaign.

I worked with each of these partners to provide social guidance and assets to amplify the launch. Of course, there were multiple channels involved to launch the campaign:

It has been an honor to work with so many amazing companies and partners to breathe life into this. I worked with more than 22 companies and partners to pull this off, including a 4-day video and photo shoot across Snohomish, King and Pierce County.

Paid media and much more to come!

Musings

Harrison Hot Springs

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A nice little jaunt from Seattle across the border to Canada and up through the Fraser Valley to Harrison Hot Springs. Feels a little bit like a throw back to the 1920s, but the pools are varied in temperature and relaxing, and there are plenty of lodging and food options.

The Village of Harrison Hot Springs has been a small resort community since 1886 when the opening of the Canadian Pacific Railway brought the lakeside springs within a short carriage ride of the transcontinental mainline. In its first promotion as a resort it was known as St. Alice’s Well, although Europeans had discovered it (not new to indigenous communities) decades earlier when a party of goldfield-bound travelers on Harrison Lake capsized into what they thought was their doom, only to discover the lake at that spot was not freezing, but warm.

Starting in November, over 35,000 eagles will pass through the lower Fraser Valley until February, with thousands of the birds accumulating on Harrison River daily to feast on spawning salmon. White Trumpeter Swans also winter in the valley.

The intersection of business and lifestyle.