South Fork of the American

This is some footage from this past summer that I had sitting around, and being the type of person that does not like to waste anything, I decided to slap together a quick video. The main point to it is – the video is of a friend of mine, Brad Brewer, who I met in college at Clemson University, and subsequently taught me how to creek boat years ago.

Around 1995, there were not nearly as many whitewater kayakers as there are now, and there were even fewer people running steep creeks and big waterfalls. Brad was one of the few. He also knows a thing or two about playboating…

Schmap, Flickr, Widget

Schmap recently contacted me through Flickr asking if I would be willing to contribute one of my photos – a picture I took a while back of three kayakers coming into Incline right before sunset. I agreed. Today, they emailed again to inform me that it was live, and when I went to look at it, I was pleasantly surprised to see that they have also taken advantage of widgets. Very cool!

Widgets are ubiquitous now, and serve as a great vehicle for viral marketing. Another way of looking at widgets – advertisements that are actually useful tools for the consumer.

To find the photo they picked from my Flickr account, just locate Incline Village, NV, click “Photos” on the widget, and scroll through.

The Future of Mobile Marketing

Anyone who works within the mobile marketing field knows that there are certain limitations when it comes to engaging and communicating with customers. These limitations are primarily due to carrier restrictions and the technologies that go into mobile devices. Through our membership in the Mobile Marketing Association and our work within the mobile marketing field, we have seen some dramatic improvements over the course of just two years; but the industry still has not taken off like people expected it.

A couple of months ago, every single Twelve Horses employee received an iPhone. During that time, it has been such a pleasure playing with it and discovering what it can do. Of course, there are limitations with it, and you can read a billion blog posts about the things it won’t do but people wish it did. But for any of the faults one might find, they are far outweighed by the leap in mobile web browsing Apple made with the iPhone. It truly is fantastic, and the fact that it also works as a phone, iPod, and video player is just icing on the cake.

How the iPhone will change the mobile marketing landscape is still to be determined, but there could just be a mobile revolution on the way.

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Get Your Hands on my Google Docs

Google Analytics, Google Adwords, Google Alerts, Google Reader, Google Calendar, Google Maps, Google Webmaster Tools, Google, Google, Google, Google.

Okay, now that I’ve got that out of my system, I though I’d share this great little video (see below) that friend and fellow horsemen, Josh Kenzer posted up on his blog, Radical Behavior. It is an informative little piece on the benefits of using Google Docs.

Having Twelve Horses employees working from places like Dublin, Ireland; Atlanta, Georgia; Tampa, Florida; Phoenix, Arizona; Salt Lake City, Utah; Reno and Las Vegas, Nevada; and Lake Tahoe, California requires online tools that help us collaborate. Whether it is managing certain aspects of production, compiling feedback and ideas in one central repository, or editing a document in real-time, things like Base Camp and Google Docs really do the trick.

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The intersection of business and lifestyle.