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The Future of Mobile Marketing

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Anyone who works within the mobile marketing field knows that there are certain limitations when it comes to engaging and communicating with customers. These limitations are primarily due to carrier restrictions and the technologies that go into mobile devices. Through our membership in the Mobile Marketing Association and our work within the mobile marketing field, we have seen some dramatic improvements over the course of just two years; but the industry still has not taken off like people expected it.

A couple of months ago, every single Twelve Horses employee received an iPhone. During that time, it has been such a pleasure playing with it and discovering what it can do. Of course, there are limitations with it, and you can read a billion blog posts about the things it won’t do but people wish it did. But for any of the faults one might find, they are far outweighed by the leap in mobile web browsing Apple made with the iPhone. It truly is fantastic, and the fact that it also works as a phone, iPod, and video player is just icing on the cake.

How the iPhone will change the mobile marketing landscape is still to be determined, but there could just be a mobile revolution on the way.

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Get Your Hands on my Google Docs

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Google Analytics, Google Adwords, Google Alerts, Google Reader, Google Calendar, Google Maps, Google Webmaster Tools, Google, Google, Google, Google.

Okay, now that I’ve got that out of my system, I though I’d share this great little video (see below) that friend and fellow horsemen, Josh Kenzer posted up on his blog, Radical Behavior. It is an informative little piece on the benefits of using Google Docs.

Having Twelve Horses employees working from places like Dublin, Ireland; Atlanta, Georgia; Tampa, Florida; Phoenix, Arizona; Salt Lake City, Utah; Reno and Las Vegas, Nevada; and Lake Tahoe, California requires online tools that help us collaborate. Whether it is managing certain aspects of production, compiling feedback and ideas in one central repository, or editing a document in real-time, things like Base Camp and Google Docs really do the trick.

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Great Basin National Park, Nevada

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Great_Basin_2 I always wanted to visit Great Basin National Park, but distance, time, and alternate plans had a tendency of getting in the way. My recent departure from Reno-Tahoe, however, finally afforded me the opportunity to pay this substantial piece of Nevada a visit.

You always hear the term “Great Basin” used to describe the state of Nevada. I thought I more or less understood what it meant, but it turns out I didn’t. When I heard the term my mind would immediately flash to wide open places and large expanses of land; but I never really included water into that equation. I know it seems obvious considering the use of the word “basin,” but because much of Nevada is seemingly dry to the naked eye, I didn’t think about it 3-dimensionally.

Great_Basin_Diagram What is really occurring is the flow, and sometimes trickle, of water both over ground and underground to a central and internal source. What is unusual about the Great Basin is that it has no external outlet. In other words, it does not lead to the sea. Instead, water eventually evaporates, giving itself up to the atmosphere, returning again to the earth at some later date.

I always knew this was the case with the Truckee River, as it carried water from Lake Tahoe to Pyramid Lake, but I just never thought of it in larger terms. I did not know that it incorporated the entire state of Nevada, as well as parts of Utah, California, and Oregon. It is huge!

There_Is_No_More_Water I of course learned all of this at Great Basin National Park. I also developed a larger appreciation of what the ramifications of Las Vegas growth means to Nevada’s most precious resource. As the city reaches further and further out into the Great Basin, they are slowly but surely depleting a confined water system. It may be large, but it is not infinite, and it is connected to many different environments and communities that depend on it.

Great Basin National Park is a popular stop off for those who are interested in exploring Lehman Caves and climbing Wheeler Peak. I actually did neither. But I did go hiking, and I found this most incredible tree. I’ve seen my fair share of trees, including the Giant Sequoias, some of the oldest Bristlecones, and the large Live Oaks of the south, but I have never come across such a peculiar configuration of rooted wood in my life. We spent some time together.

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Kings Beach, California

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Located on the north shore of Lake Tahoe lies the last little hold out when it comes to the price of real estate on the Lake. Don’t get me wrong, it is still expensive, but in comparison to the other lake locale prices, well, it is hard to beat.

Kings Beach has changed a lot since I lived there a few years ago. It always had a distinct charm about it, but it was certainly more rustic than the neighboring towns of Tahoe Vista and Tahoe City to the west, and Crystal Bay and Incline Village to the east. The fact that Kings Beach was not inundated with McMansions, exclusive clubs, and expensive restaurants meant the rent was cheaper, and there were fewer tourists clogging up the place in the winter and summer.

The sacrifice of living there meant few restaurants to choose from, even fewer cultural activities, and a tired neighborhood consisting of many dilapidated houses. It was still a great place to live, but there were a few things left to be desired.

Now, Kings Beach seems to be injected with new energy and focus. This could be the result of finally being truly discovered, but I think it is more than that. I am seeing more concerned citizens consisting of a diverse demographic who are carving out their lives at roughly 6,300 feet. They are motivated and want to see positive change for Kings Beach. There have been many lessons learned when it comes to planning and redevelopment in Lake Tahoe, and the inhabitants of Kings Beach will certainly benefit from that knowledge and experience.

KingsBeachMusic The last time I was there I took in some music at the new outdoor stage that was recently constructed right on the beach. In the summer, there is free music there every Wednesday night. I observed many different families and overheard conversations oriented around the future of Kings Beach. People talking of promise and new, exciting projects like sidewalks, which have long since been planned but have never been a reality. I suspect they will soon be brought to fruition.

Riding my bike around I observed refurbished homes and new businesses springing up. One new business that recently opened in town is Pastore/Ryan. These two entrepreneurs are symbolic of the evolution that is occurring. They focus on sustainable design and engineering with a mission to “improve efficiencies and minimize environmental impacts.” What I see is a business that wants both its business and its surrounding environment to be successful, and this does not happen without a healthy community as well.

With change and growth come new challenges, and Kings Beach will certainly face them. Striking a balance between the preservation of Lake Tahoe, and the economic challenges of maintaining a community there will be difficult. Affordable housing, parking and traffic, and the pressures of tourism and 2nd-home ownership are just a handful of the issues. But from the perspective of someone who would often get a little bored with the tired surroundings of old, I am excited to see how Kings Beach will meet these challenges and maintain their community, bolster their economy, and preserve and protect Lake Tahoe.   

The intersection of business and lifestyle. Robert Payne | Seattle, Washington