Tag Archives: video

Platinum Hermes Creative Award

I am pleased to say I have just won top honors in the annual Hermes Creative Awards for the Georgia is Built for Business video.

An international awards competition, the 2016 Hermes Awards recognize outstanding work of creative professionals involved in the concept, writing and design of traditional and emerging media. The competition has grown to one of the largest of its kind in the world. This year they received over 5,500 entries from the United States, Canada and several other countries.

Only 15 percent of entries received a Platinum Award, which is the highest honor offered in the competition.

This video represents a lot of behind-the-scenes work – 9 versions of the script, countless site visits to places like Lockheed Martin, Mitsubishi Hitachi Power Systems, Global Center for Medical Innovation, and the list goes on.

What do leading brands like Home Depot, Delta, UPS, Gulfstream, Lockheed Martin, JCB, Mitsubishi Hitachi Power Systems and The Coca-Cola Company all have in common? See for yourself…

Real Success Video Platform

Real Success is my latest web development project, and it represents a culmination of more than 3 years of producing videos for the state of Georgia.

Using html 5 and YouTube’s api, this video hub has unique features that deliver a visually stunning experience with a focus on lead generation. I’ve always been a proponent of “real marketing” which to me means delivering your message through the voices of your customers. In other words, don’t listen to me, listen to them.

If the user pauses the video they are presented with the option to learn more information or view another video that is tagged to the same industry. Alternatively, they can close the video player and explore other industries. Other features include a share feature for social and email and a scrubbing tool, timecode and volume control.

Of course I think it’s cool, but check it out for yourself – Real Success.

Site Visits and Video Interviews

King's Hawaiian
Photo credit: Samantha Young

It has been quite a week with a tour of Lockheed Martin’s facility, an interview with the CEO of Mercedes, and a video shoot at King’s Hawaiian.

Above is a video interview with John Linehan, EVP of King’s Hawaiian – great guy and very knowledgable about food processing and business strategy. Note the two camera angles. Generally I like to have someone else ask my questions, so that I can listen carefully and correct or redo as needed. Should wrap up the finished product in a couple of weeks.

Georgia’s Film Industry

In the past 2 years I have produced dozens of videos dealing with aerospace, agribusiness, manufacturing, life sciences and international trade. Some have even won video awards. But it has been a real pleasure working on this one for Georgia’s film industry. Tax incentives can be a hot topic, but in my opinion this one so clearly demonstrates the positive impact they can provide.

Film Industry Video from Robert Payne on Vimeo.

A few takeaways:

The crew at Devious Maids were very accommodating and helped to capture much of the b-roll. The part with Brigid Capelletti was not planned, but while she was handling lighting we struck up a conversation. Beneath the Carhartts and big knife on her side she proved to be an articulate and intelligent woman. I asked her if she would mind speaking on camera. She agreed but needed to check with her boss. Her boss admitted her to the makeup truck and she came back looking like a completely different person.

The Lifecycle Center is an amazing example of recycling. Now I know where to go to get Italian slate, wooden blinds, door knobs, mantels and much more for cheap prices.

John Raulet probably knows the location of more abandoned warehouses in Southwest Atlanta than anyone else. What he has done with one is what entrepreneurship is all about.

I’ve always thought of Atlantic Station as a shopping center. Now I know there are dozens of talented illustrators and animators creating fictitious characters just above the street.

After the interview at Cofer Brothers I’ll never look at a small Georgia town in the same light again – there is always so much more than meets the eye.