All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

“I Listen Therefore I Am”

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Visited the studios of NPR recently. Such an iconic brand that continues to evolve despite the emergence of many other communication channels. In fact, they were one of the first media companies to develop an iPad application – it is still one of the better ones out there today. I also attended a keynote luncheon where Vivian Schiller spoke. When asked where she is taking NPR she replied, NPR is in a unique position where the audience defines and takes us there.

Rally to Restore Sanity

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I happened to be in Washington, D.C. for the Online News Association 2010 conference when the Rally to Restore Sanity took place. Needless to say, I took a little walk down to the National Mall to see what all the fuss was about. There wasn’t much fuss, just a few hundred thousand people blowing mainly positive steam on a beautiful fall day in the nation’s capital. I’m neither a Democrat or a Republican, but I do need satire and sarcasm, and John Stewart and Stephen Colbert certainly fit the bill.

I produced the above collage from a few pictures I took that day.

Oceanfront Getaway at Sebastian Preserve

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If you turn south from Cocoa Beach and wind down A1A you will notice the tropical blue waters of Florida turn a shade more brilliant just before the entrance to Seashell Suites. This little eco-retreat is nestled in the maritime forest that clings to a narrow strip of land defying the periodic pummeling of Atlantic hurricanes.

I like it down here. The beach is natural and beautiful. The only litter on the sand is that of newly hatched turtle shells. Fishermen catch pompano and permit while surfers ride waves through streams of bait fish. Nothing but the sound of waves and wind.

There is something very much removed about Seashell Suites. Maybe it is the good surf, sauna, or comfy beds, but I always feel something loosen within me. While there are many different hotel accommodations dotting the coastline from Cocoa to Vero Beach, I never achieve the same level of relaxation that this oceanfront resort provides.

Seashell Suites also has new managers. Don and Joanna have instituted some welcome changes. Apart from the usual onsite amenities, they have added subtle but important touches like good coffee and continental breakfast. They are also good company. Through many years of experience they know how to strike that important balance between giving you enough space while also making sure your needs are met.

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In the morning when the tide is right, I quietly crawl out of bed, careful not to wake my wife. I walk towards the ocean deck past the cupola where last night a Great Horned Owl landed above me. Down the beach I see beautiful blue waves cresting on the outer reef. The wind is offshore and no one is out.