All posts by Robert Payne

Multichannel marketing and communications professional with a proven ability to deliver award-winning campaigns that inspire action from difficult to reach and discerning audiences. • I’ve exceeded benchmarks time and again across programmatic and social media buys. • Empowered sales teams with tightly integrated lead funnels and lifecycle management solutions leveraging Salesforce.com. • Know how to craft a compelling narrative and have won over a dozen video production awards in the past 5 years. • Served on both the interactive agency and client side, and I am a highly capable sparring partner for any marketing professional whether B2B or B2C. Most recently, I helped the Georgia Department of Economic Development attract new business both domestically and in 12 strategic markets around the globe. In the 7 years I ran Georgia’s global marketing efforts, we were selected as the #1 State for Business by Site Selection magazine, and its database of site consultants, for an unprecedented 7 years in a row. Jobs and investment grew steadily YOY due to a healthy pipeline of prospects. In addition, the Department’s commitment to marketing over that same period of time grew more than 300% because the ROI was clear and measurable. I also managed a team of 5 and 4 agency relationships for interactive, pr, traditional and video production. My online marketing career started with the direction of email marketing and web campaigns for Mandalay Resort Group, resulting in several awards for creative execution and exceptional return on investment. This caught the attention of the interactive marketing company, Twelve Horses where I directed their corporate marketing, advertising, and public relations efforts, as well as provided strategic consulting for travel/tourism clients such as Park City, Heavenly Mountain Resort, and America’s Adventure Place. Leveraging my experience with media and multi-channel marketing technology, I went on to lead the marketing and branding initiatives for SAXOTECH (now NEWSCYCLE), a global provider of content management platforms, circulation systems and advertising solutions for the media industry. I’ve worked in sales, marketing, advertising and public relations for a variety of other companies, including Switchback PR & Marketing, Stoel Rives LLP, Preferred Capital Corporation and Patagonia. I have an MBA with a specialization in Marketing and a BA from Clemson University. Side hustle: My photography has appeared in countless ads, brochures, and marketing campaigns.

Tropical Storm Colin

Tropical_Storm_Colin

Tropical Storm Colin didn’t turn out to be what many Florida surfers wanted, but for early August when waves are typically nonexistent, who can complain about head high, glassy waves with offshore winds? This narcissistic pic is from Saturday morning. It got bigger and better throughout the day.

We are entering the peak season for hurricanes in the Atlantic. Let’s see what the next couple of months bring…

Banshee Bungee

Banshee_Bungee

I post this image of some guys working a Banshee Bungee at Lori Wilson Park in Cocoa Beach, Florida, not so much because it is a fun photo, but because of what a stranger came up to me on the beach and said after I took it. He joked,  “Most folks would think it is pretty crazy to launch yourself in to the air on a skim board with a bungee cord, but I want to shake the guy’s hand who decided it was safe enough to get in their way and take some photos.” Ha! I turned 36 this weekend. Guess I still haven’t learned.

The Emperor’s New Clothes

Hands

On Saturday I fueled up my far-from-fuel-efficient SUV and burned my way out to Upham Beach for the Hands Across the Sand demonstration against offshore oil drilling. I’d never been to Upham, but my Droid’s operating software navigated the asphalt-covered roads flawlessly. It was already a scorcher by 10:30am, so I ran the car’s AC while generously applying sunscreen. I grew thirsty, but fortunately I brought my plastic water bottle, and I tipped it to my lips before striking out to the beautiful white beach and shimmering blue water that millions of tourists travel to Florida every year to see.

The Suncoast Chapter of Surfrider Foundation had their tent out, so I stopped in to sign the petition, peruse their marketing material, and find out when we would be lining up and joining hands.  I was a bit early, so I headed out for a swim. I thought, what the hell am I doing here? From the looks of it, a number of Gulf Coast surfers had driven over to the East Coast to take advantage of some rare summer swell. Why hadn’t I done the same? This little demonstration isn’t going to achieve a single thing. And regardless, we’re all hypocrites.

Continue reading The Emperor’s New Clothes

Sit, Rover…Good Dog.

Rescue

Every year Dr Beach comes out with his top 10 list of “The Best Beaches in America,” and hard-hitting journalists the world over breathe a collective sigh of anticipation resolved. Moments after the press release hits their inboxes, and they’ve diligently copy, pasted, and published it (of course, with a little twist of their own journalistic integrity), they are on the first flight out to Dr Beach’s promised land.

Coopers Beach, the main beach in the village of Southampton on the east end of Long Island, New York took top honors this year. The fact that the water is cold and dark most of the time apparently didn’t factor in to the equation. But congratulations to them. May they be blessed with a bounty of disposable income wielding tourists with bouncy beach balls and boom boxes.

Inevitably, a Florida beach makes it on to the exclusive top 10 list as well. Sneaking on at the enviable number 2 position – Siesta Beach. Right outside of Sarasota, Florida, and just a mere one hour drive south of Tampa, I couldn’t imagine why I had never been there before? Of course, the moment I became privy to this secret little gem, I set out to see what the rest of America was surely drooling over. And there America was.

This is what Siesta Beach was like on a Saturday in early June.

Siesta_Beach

This is what a beach just north of Sarasota near Tampa/St. Petersburg looked like on the very same weekend.

Florida_Beach

I think we can all agree that PR works; but that doesn’t always mean you should believe the hype.